International news


IHRSA asks consumers #whygetactive?


Following a soft launch to the fitness sector in March, global trade association IHRSA launched its #whygetactive campaign to the consumer market last month. The campaign revolves around


everyday people sharing their answers on social media to the question: “Why do you get active?” It’s designed to spotlight the benefits that regular exercise brings to our physical and mental health, productivity, economic stability and quality of life. The campaign had almost a million unique


users even prior to the consumer launch. Details: http://lei.sr?a=u3n8F


Nordic Wellness expands its estate


Scandinavian operator Nordic Fitness – which has an estate of over 100 clubs – is continuing to grow its portfolio. Last month it opened a new club in Gothenburg, Sweden – a 1,800sq m facility with a fitness area spread over two floors. It also acquired Energihuset in Örnsköldsvik in May, taking over the 1,600m family-orientated club where the offering includes group training, strength training, senior fitness and physical therapy. A 1,200sq m club is set to open in Malmo this autumn, with an agreement also signed on a 2,000sq m facility in Helsingborg, due to open in September 2015. Details: http://lei.sr?a=Q5d6F


New ethos, new name for Club Med Gym


Club Med Gym – with its 22 clubs across Paris, France – has announced it is rebranding as CMG Sports Club. It will hold onto its roots through ‘CMG’ but aims to give the brand a more modern feel. Details: http://lei.sr?a=q8D6h


Vit’halles sells up – eight clubs change hands


French health club chain Vit’halles has sold its eight Parisian clubs to operator Cercle de la Forme. Vit’halles founders Christophe and Claudy Andanson still own the Montpellier club, and there’s also a franchise site in Casablanca, Morocco. Details: http://lei.sr?a=t5e7K


22 MACFit doubles Turkish estate


Turkish operator MACFit is rolling out its low- cost concept following the launch of its first budget club in Ankara in January. The brand now has eight clubs already in operation, with seven under construction in the cities of Istanbul, Bursa, Izmir and Adana. Six of these new clubs will open in August, with the seventh opening in September. The operator will add a further six sites in


Q4 – in Istanbul, Bursa and Izmir – to bring the total estate to 21 clubs by the end of the year. MACFit clubs typically measure 1,800sq m, encompassing a Life Fitness and Le Monde- equipped gym, an indoor cycling studio and a


separate group exercise studio. There’s also a TRX area. Free cardio, strength and flexibility classes are available, with personal training on offer at an additional cost. Membership costs 55 Turkish lira (£15, €19) a month, plus joining fee – or just 45 Turkish lira if you commit to an annual contract – which includes group exercise classes. MACFit prides itself on the high quality of


its offering, in spite of the affordable price tag. With the opening of its new locations this year, it will be the largest operator of high quality, high value clubs in Turkey. Details: http://lei.sr?a=4q4h6


The first low-cost MACFit facility opened in Ankara, Turkey, in January of this year ACHMEA withdraws from health clubs


Dutch health insurance provider ACHMEA has withdrawn from the fitness sector, pulling the plug on its chain of ACHMEA Health Centers. Only in November, ACHMEA and another Dutch operator Fitland had announced


plans to collaborate in the creation of a national chain. The agreement saw the two organisations bringing together their respective facilities into a chain of over 60 sites, with plans to expand further. Ho w e v er, in an


announcement at the end of June, ACHMEA confirmed it was closing 12 of its health clubs, with Fitland taking over the remaining 19 centres. The deal sees Fitland almost doubling in size, expanding from 22 clubs to 41. ACHMEA Health Centres


reportedly made a loss of over €6m in 2013, which has been attributed to a changing marketplace and changing consumer behaviour.


Budget brands like Fit4Free have challenged ACHMEA’s model Read Health Club Management online at healthclubmanagement.co.uk/digital


Details: http://lei.sr?a=B9e4t August 2014 © Cybertrek 2014


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