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rom professional athlete to president of the WMBA to entrepreneur and mother, Donna Orender has worn many hats over the years. Originally from New York, Donna brought her talents to the First Coast more than 20 years


ago. Although she’s held many impressive titles and has contributed vastly to the television sports industry, Donna has recently changed direction to focus on her new passion. While running her own company and taking care of her four children with husband, M.G., Donna has embarked on her newest endeavor, which is to bring her skills and knowledge to a new generation—a generation of women.


Donna has begun a movement right here on the First Coast


called Generation W. Generation W focuses on bringing women together and inspiring them to be educated, connected and leaders, who learn how to impact change for themselves, in their communities and around the world. Family! sat down with the mogul and mom to learn more about her project and find out how local families can get in on the action.


66 | Family!


Tell me a little about your professional background. I was a professional athlete. I played professional basketball;


I worked in the television sports industry and then I segued into the business of sports, which is where most of my career has been until I started my own consulting company a couple years ago.


What brought you to the First Coast? I got recruited to work for the PGA Tour, the men’s


professional golf tour. I had several positions. I helped develop and run our television production company and then moved on to run our broadcast and global broadcast businesses as well as our production and eventually moving into the office of the commissioner.


I was there for quite a long time and had a lot of impact and


oversight in television production, digital media, branding, consumer marketing [and] things like that.


When did you move to the First Coast? In 1990, but then I got recruited to go back to New York when I was the president of the WNBA and I commuted from


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