HOT NUMBERS
NATALIA BAKHLINA • ASSOCIATE DIRECTOR, ECONOMICS • AECOM
TEA/AECOM GLOBAL PARKS REPORT
The global theme park industry faced the continuing recession with yet further and stronger growth, to hit a new record attendance level in 2012, says Natalia Bakhlina
GLOBAL THEME PARK INDUSTRY HITS ANOTHER RECORD
Nearly all 25 parks in our most visited global park list (see Table 1) achieved positive growth in 2012, delivering a new record level of 206 million visits – breaking the 200 million fi gure for the fi rst time. As has been the case for many years, Disney parks occupy the top eight positions of the chart with more than 10 million attendances. As in 2011, the global theme park market in 2012 was driven by major reinvestment at Disney and Universal parks. Last year, Orlando led the way with The Wizarding World of Harry Potter at Universal Studios Florida. This year, it was Southern California, with double-digit increases at Disney’s California Adventure (where additions included Cars Land) as well as Universal Studios Hollywood (which added Transformers: the Ride 3-D). While the US parks contributed a sub-
stantial volume to the top 25, the majority of new growth was provided by Asia. Hong
58 Attractions Handbook 2013–2014
Asia is a market leader in new growth. Hong Kong Disneyland attracted a 14 per cent rise in attendance levels
www.attractionshandbook.com
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