ATTRACTIONS MANAGEMENT HANDBOOK 2012–2013
BROUGHT TO YOU BY IN
ASSOCIATION WITH
THE AMUSEMENT & LEISURE SHOW
21-23 JANUARY 2014
ExCeL London Exhibition Centre
www.eagexpo.com
BOOK SALES Denise Adams +44 1462 471930 HANDBOOK EDITOR Helen Patenall +44 1462 471925
helenpatenall@leisuremedia.com EDITORIAL DIRECTOR Liz Terry +44 1462 431385 PUBLISHER Julie Badrick +44 1462 471919 ADVERTISING SALES John Challinor +44 1202 742968 Jan Williams +44 1462 471909 Astrid Ros +44 1462 471911
ATTRACTIONSKIT.NET/PRODUCT SEARCH ENGINE Kate Corney +44 1462 471933 WEBSITE Emma Harris +44 1462 471921 DESIGN Ed Gallagher +44 1905 20198 CIRCULATION Michael Emmerson +44 1462 471932 FINANCE Sue Davis +44 1395 519398
CONTACT US The Leisure Media Company Head Offi ce/Europe Offi ce Portmill House, Portmill Lane, Hitchin, Hertfordshire, SG5 1DJ, UK Tel: +44 1462 431 385 Fax: +44 1462 433 909
Embracing technology T
echnology’s giving the attractions industry the edge in endless thrilling ways, granting more creative fl exibility, enabling cost reductions and greater profi tability and
leading to the creation of more compelling experiences. In this edition of the Attractions Management Handbook,
we look at some of the ways operators – from museums to theme parks and science centres to zoos – are embracing it. And there’s more to come: emotion reading software can
now calculate people’s mood from a face scan and serve up experiences to match, while wearable tech devices monitor physical responses and tune environments to the needs of individuals. Google Glass – currently gearing up for launch – enables wearers to record and share what they see or to share live feeds in real-time, while 3D printing will change the sector in numerous ways from printing attractions in space to instant design prototyping. These technologies are no longer the stuff of science fi ction, they’re here now and
looking for applications at an attraction near you. Operators and suppliers who resist the tech trend will fi nd themselves struggling to keep up with the competition and will miss out on the opportunity to create more fully rounded experiences. There are three priorities. That budget is allocated for tech, that attractions recruit
people to be responsible for creative implementation and that we balance its use with great storytelling to ensure we retain the humanity of all we do.
Liz Terry Editor Twitter @elizterry
CHECK OUT OUR OTHER PUBLICATIONS AND ORDER FREE SAMPLES AT
WWW.LEISUREMEDIA.COM
The views expressed in individual articles are those of the author and do not necessarily represent those of the publisher, The Leisure Media Company Ltd. © Cybertrek Ltd 2013/14. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of the copyright holder, Cybertrek Ltd. ISBN 978-1-870416-07-8
www.attractionshandbook.com Attractions Handbook 2013–2014 3
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