COMPANY PROFILE Prime Play
6700 McMillan Way, Richmond, BC, V6W 1J7, Canada Tel: +1 604 232 4505 Fax: +1 604 232 4605 Email: sales@.com Website:
www.primeplay.com
@primeplay
www.facebook.com/PrimePlay www.linkedin.com/company/prime-play
Background briefing Prime Play by WhiteWater was founded in 1993, and in 2001 it became a division of the organisation WhiteWater West Indus- tries Ltd. Geoff Chutter is the founder, president
and CEO of WhiteWater West Industries Ltd. Other key stakeholders include: Andrew Wray, VP sales & marketing; Mike Heaven, COO; and Doug Heke, regional sales manager.
Main services Prime Play has been creating active at- tractions that are fun for the entire family for nearly 20 years. As a world leader in the design and manufacture of active play attractions, Prime Play brings a world of imagination to life. Prime Play products include the Adventure
Trail, Sky Trail® Ropes Course, CTS Zip Lines, Soft Contained Play, Climbing Walls, The Dig, Foam Factory®, Ballocity™, Cushie Collec- tion, Toddler Play, Spinning Rapids™ Ride, Water Coaster™ and the AquaCourse™.
Additional services Prime Play’s in-house team of industry experts also provides a range of services: ranging from architecture, designing and
www.attractionshandbook.com
theming to manufacturing, project manage- ment, installation and retrofitting.
Unique Selling points We specialise in masterplanning, integrat- ed product mix and turn key operations.
Key customers Family entertainment centres, amusement and theme parks, waterparks, bowling cen- tres, zoos and aquariums, museums and recreation centres, hotels and resorts, res- taurants and cruise ships.
Where in the world? WhiteWater distributes to over 100 coun- tries worldwide. All continents except for Antarctica.
2013 trade shows CAE; RAAPA; DEAL; AALARA; LAAE; IAAPA; AZA; EAS; and WWA.
Key personnel Seth Foster, VP of sales, USA.
What the clients say
“To create the industry’s first on-board ropes course we would need the expertise
Foam Factory by Prime Play
of Prime Play. From the beginning, they were able to solve our engineering chal- lenges and balance the need for family fun.” Lania Rittenhouse, vice president of product development, Carnival Cruise Lines
“The new Ballocity™ and ropes course have sparked increased interest. This is the third I’ve purchased and all of them are still at- tracting guests and operating perfectly.” Eric Barnes, owner, Thrill It Fun Centre, Orange, CA, USA
Attractions Handbook 2013–2014 161
Seth Foster, VP of sales USA
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