EXPERIENCE DESIGN
“Quality, value and highest recom- mendations”
Every exhibit is done with style, care and most of all – humanity. The football and Bea- tles’ films and memorabilia are especially well done. Amazing elevated railway re-creation. Sections on culture, language, ALL seriously good! Take time to explore each fully. We enjoyed the people and music/arts area very much. We suggest you visit this attraction/ museum first, then, if you have time, care- fully select a few more attractions. Museum of Liverpool doesn’t have the biggest promo- tional budget, but it is the best and deserves your support. Good restaurant on site too! Refuel and see more! Visited June 2013
“Fabulous museum”
This is a great place for all the family. Won- derful range of exhibitions. Lots of interactive things for children. I particularly loved the history sections on pop music of the 60s. Amazingly well set out. Great views. Very helpful staff. It’s free! Little shop (I’d have liked more literature and poetry), but good for children. Very reasonable cafe. Great facilities. Right on the dock. Excellent place! Well done Liverpool! Visited June 2013
In the first two years the Museum of Liver- pool had over two million visitors; exceeding all projections and expectations. And it’s not just the public who have embraced this museum. It also received the 2013 European Museum Prize by the Council of Europe for its recognition of human rights in museum prac- tice. “It promotes mutual respect between ethnicity and socially diverse parts of society, addresses human rights through contempo- rary debates and dialogue and maintains an open and inclusive policy aimed at bridging cultures in every aspect of its work.” Why do people continue to enjoy this museum? Because it is theirs – they can
108 Attractions Handbook 2013–2014 Liverpudlians enjoy the museum because it is theirs – they see themselves in the lives of the people
find their stories, told in a way that affirms and inspires them. When they visit, they can see themselves in the lives of the people who came to Liverpool and found their destiny. The emotional souvenir – for locals, especially – is that being from Liverpool is something special and wonderful. Didn’t four Liverpool lads change the world of popular music? And where else but Liverpool would the people themselves build such a wonder- ful, exciting and engaging experience to tell their story to the rest of the world? The power of creating Experiences That
Matter™ is not limited to museums or histori- cal attractions. We see examples all around us. The emotional power of the Wizarding World of Harry Potter at Universal’s Islands of Adventure draws PotterManiacs from around the globe who thrill at the opportunity to step into the magical world of Rowling’s books. The Wizarding World works because it thrills the senses, engages the imagination and touches the heart of every guest who
yearns for a spin around the Quidditch pitch at Hogwarts. It’s no surprise that Universal is adding this successful approach to their other parks and expanding the original concept in Orlando, USA.
So how can you tap into this power for your own attraction? We’ve developed some principles of experience design that can help guide the process for creating Experiences That Matter™. Here are just three of them: 1. Focus on the heart of the audience. Before you can educate, you have to engage. The best way to engage is to understand the hopes, dreams and fears of your guests. What do they want, for themselves and their children? The great storytellers always begin here. So should you. 2. Find your core theme and story. Without a central theme you will be lost and so will your visitors. If you want to create a successful attraction, spend quality time discovering your theme – what is your story about? This sounds simple, but it’s the kind
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