DEVELOPMENT PIPELINE: VISITOR ATTRACTIONS
MADAME TUSSAUDS Prague, Czech Republic
OPENING 2013/14
Merlin is opening midway brands of Madame Tussauds in European cities
Merlin Entertainments is expanding its mid- way brands in Europe with the opening of a Madame Tussauds attraction in Prague, Czech Republic. Due to launch in late 2013 or early 2014, the attraction is the latest project to be announced as part of Merlin’s strategy to open midway brands in major European cities. It follows the launch of a Madame Tussauds in Vienna in 2011.
www.merlinentertainments.biz
PARAMOUNT ENTERTAINMENT RESORT
Kent, UK OPENING 2018
A consortium which includes US-based entertainment giant Paramount Pictures has unveiled plans to create a £2bn (€2.3bn, US$3.1bn) visitor attraction on the North Kent coast in the UK.
Plans for the 872-acre (353-hectare) development site, on the Scotswoman Peninsula, include a Paramount-branded entertainment resort and leisure district as part of what is being billed as “Europe’s leading entertainment destination”. The entertainment district will feature Eu- rope’s largest indoor water park, theatres, live music venues, attractions, cinemas, restaurants, an event space and hotels.
www.attractionshandbook.com
Development ve- hicle London Resort Company Holdings (LRCH) has signed an agreement with Para- mount Licensing, the licensing division for Paramount Pictures, to give exclusive UK licensing for a Paramount entertain- ment resort at the heart of the site. The agreement does not include investment from Paramount
The 872-acre site will feature a Paramount-branded entertainment resort
Licensing in the project. LRCH is also in negotiations with a range of major British brands to sign licensing agreements. The LRCH group of firms includes Devel- opment Securities, the principal landowner Lafarge, and super-scale construction company Brookfield Multiplex. The team
is supported by a host of consultants and operators aiming to complete in 2018. LRCH has already received initial sup- port for the scheme from the Dartford and Gravesham Borough Councils.
www.paramount.com Attractions Handbook 2013–2014 15
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