The Museum of Liverpool received the 2013 European Museum Prize by the Council of Europe


THE ABRAHAM LINCOLN AND LIVERPOOL MUSEUM ATTRACTIONS HAVE BEEN DESIGNED TO ENGAGE EVERY GUEST AT A VISCERAL LEVEL


the theatrical approach changes the context of the museum-going experience for most guests. This place isn’t going to be looking at history by looking at artefacts and reading the accompanying text. This is going to be a journey filled with primal human emotions – hate, love, shame, joy, rage and compas- sion. This is what people find interesting – it is the stuff of their own lives.


When people leave the museum, they’ve


“lived inside” the epic life of Abraham Lincoln – and, in so doing, they leave with an “emotional souvenir” – the idea that if a commoner like Lincoln can find it in himself to do great things, then they can share similar aspirations for themselves.


www.attractionshandbook.com


The Museum of Liverpool Liverpool, UK


When BRC and National Museums Liverpool set out to plan the Museum of Liverpool, we decided on a radical design strategy – put people first. This was not going to be a conventional city museum. This would be the world’s first social history museum that told the people’s story – the hope-filled, dreaming, suffering, persevering, sometimes triumphant ancestors of visitors themselves


– through the lens of one of the world’s greatest cities. It would be a living museum of, for, and by the people. Here’s what visi- tors say:


“An amazing museum”


Never experienced such an amazing display in any of the other museums we’ve visited! Three floors of innovative displays, some interactive, depicting the history of this great city from nearly the beginning of time! The story is about its people, its infrastructure, its many famous manufacturing brands and its standing for years as a world leading port. Visited June 2013


Attractions Handbook 2013–2014 107


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