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In addition to personalized service, it is also necessary to have endless details, treatments and facilities to create a unique atmosphere for the couple. As is the case with Excellence Resorts, where your planning goes from creating a menu for such occasions, including beauty salon services - manicure, pedicure, among others - with the addition of treatments and spa services - such as hot stones, organic masks, reflexology and body treatments, facial and relaxation. The objective of Excellence Resorts is to create rituals for the bride and groom and spa


parties for them and their guests to offer a unique experience. Leticia Calvo, Corporate Spa Manager, Excellence Resorts


In terms of the revenue such events can generate, it varies. Some report that the direct income generated for the spa is approximately $70,000 to $80,000 USD annually and indirectly about an additional $50,000 for the resort. This can represent approximately 3% to 8% of the total income of a spa (depending on the size of the spa and resort). Moreover, it is important that each Spa Director knows how to target this market


segment. For example,


for each 1 national wedding there are approximately 9 from the international market, primarily American, Canadian and European.


This market reached and promoted to via


can be social


networks, which now are a successful marketing tool and through wedding planner agencies devoted exclusively to promoting beach wedding destinations. Among the characteristics that each couple are looking for in a resort/spa wedding, are the personalized service that is offered, with professional staff that are flexible to requests from guests, and that the event is unique and detailed. No matter if the event is large or small, the most important thing is to make the bride feel beautiful and special on her wedding day.


The challenge for each spa is to create a space where not only the couples’ dreams come true, but also be a place where the spa can profit by reaching budgeted goals and objectives.


Elizabeth Willars, Associated Editor 10 www.spaprofessionalmexico.com


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