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COMPANY PROFILE Jordan Fitness Cherry Farm, Walpole Highway, Wisbech, PE14 7QX, UK


Tel: +44 (0)1945 880 257 Fax: +44 (0)1945 880 157 Email: sales@jordanfitness.co.uk www.jordanfitness.co.uk Social Media: @jordanfitnessuk www.facebook.com/jordanfitness Blog: www.jordanfitness.co.uk/blogs/news


Zak Pitt, Sales Director


Allan Collins, Director of Education


Background briefing For more than 25 years, Jordan Fitness has been at the forefront of the design, manufacture and supply of quality commercial grade, functional fitness equipment, in the UK and internationally. Always listening to client feedback, we refine existing designs and produce in- novative new functional fitness products.


Main products We always listen to client feedback and refine existing designs, while producing new and innovative ideas to keep us at the forefront of the fitness industry. All Jordan-branded products are made to our own designs and specifications, following


thorough product development and market research. This makes most of our functional fitness equipment unique to Jordan and means that we can pay close attention to quality control and pricing. We keep our prices competitive by


ordering large quantities direct from the manufacturer and keep our overheads to a minimum. Our products equal in quality (and are often better) than our more expensive competitors’ products.


Additional services From inception to finance, installation and staff training, we offer a complete package. The Jordan Training Academy is fully endorsed by REPs and has the largest portfolio of CPD courses in Europe.


USPs Jordan has recently become the main European distributor for two leading US fitness brands, Lifeline USA and Alpha Strong, and a global distributor for UK brands Powerbag, Beaverfit and SAQ.


Jordan functional fitness equipment www.sportsmanagementhandbook.com


Top clients Our key customers are: Fitness First, Esporta, Greens, Virgin Active, David Lloyd, Snap Fitness and Energie. Hotels


and spas include Champneys and The Vil- lage; football clubs include Arsenal FC and Bayern Munich. We supply to universities, pro sports clubs, emergency services and the Ministry of Defence.


Where in the world? Our Jordan-branded products are supplied to the trade, independents and distributors across the globe by our team of 30 staff based at our Cambridgeshire headquarters in the UK.


Plans for 2013 We are constantly developing new products and exploring new markets in order to bring functional fitness to all levels of ability. Customer service is also of paramount importance to us and will continue to be a focus in 2013. We invested in new software systems


and a new website in 2012 to give our customers a first class service. The website and in-house systems provide an enhanced experience for our custom- ers and distributors, as they feature comprehensive information, including a downloadable brochure and an efficient order fulfilment system to reduce over- heads and keep our prices competitive.


SPORTS MANAGEMENT HANDBOOK 2013 91


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