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Welcome to the Sports Management Handbook 2013


digital sports handbook Read, search and archive the digital turning pages Sports Management Handbook and download the PDF edition at sportsmanagementhandbook.com/digital


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sports management magazine Sports Management is written for investors and develop- ers, operators and buyers, designers and suppliers across the sporting sector. It has a weekly ezine and daily web- site: visit sportsmanagement.co.uk


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contact us The Leisure Media Company Portmill House, Portmill Lane, Hitchin, Hertfordshire, SG5 1DJ, UK Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909


managing editor Helen Patenall, helenpatenall@leisuremedia.com


publisher John Challinor, johnchallinor@leisuremedia.com


www.sportsmanagementhandbook.com


The views expressed in individual articles are those of the author and do not necessarily represent those of the publisher, The Leisure Media Company Ltd. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of the copyright holder, Cybertrek Ltd. ©Cybertrek 2013.


SPORTS MANAGEMENT HANDBOOK 2013 5 L


ast year was the most extraordinary ever for British sport and the Olympics and Paralympics have left a very warm glow from a job well done and inspired the nation. They've also bound the UK in subtle ways with Brazil and


the team in Rio and as the handover commences, many UK organisations and companies are already being invited to begin the knowledge transfer and take up contracts to supply goods and services to the next Games. This is just one example of how the world of sport is


becoming more connected and where once Sports Management focused almost exclusively on UK sport, our readership is growing more global and the demand from readers for information about best practice and innovation from the best in the world is inspiring us to extend our coverage to share this know-how. We're also inspired by how sport can break down social and cultural barriers and


heal communities and in this edition of the Sports Management Handbook we pick up the thread of Peace and Sport and look at ways in which our fundamental need to move, to play and to exercise has brought people together and created camaraderie and opportunity in some of the most challenging places on earth (page 40). The sports market is doing well, growing at 7 per cent a year between 2011 and


2012 in the UK and outpacing most other areas of the economy, as we show in our statistics roundup from the Sports Industry Research Centre on page 70. We hope you enjoy this edition of the Handbook and that you'll get in touch with suggestions, feedback and contributions for the next edition.


Liz Terry, editor email: lizterry@leisuremedia.com twitter: elizterry the leisure media company publishes


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