PROMOTIONAL FEATURE
in the UK – which will be able to host 200 guests for a reception with fabulous views across the stadium; the Zaha Hadid-designed Aquatics Centre, the UK’s only facility with two 50m (164ft) swimming pools and a dive pool with dry land training; a Multi-Use Arena known as the ‘Copper Box’ – used for Handball during London 2012 – which will become London’s third largest indoor arena; the UK’s first VeloPark, with an indoor Velodrome featuring BMX, mountain biking and one-mile road race circuits; the Lee Valley Tennis Centre and Lee Valley Hockey Centre; and a series of outdoor event spaces capable of hosting events from tens to hundreds of thou- sands of people. In addition, there will be a temporary exhibition and conference space at the south end and, of course, The Stadium – a 60,000-seat mixed-use stadium at the heart of the park. There will also be a brand new event
which will take place within the park and across London and Surrey. In August 2013, the city will host RideLondon, a new annual cycling weekend event which will feature world-class athletes battling it out, as well as a separate mass partici- pation version for members of the public
The Queen‘s Diamond Jubilee River Pageant showed the potential of London's waterways
The success of the 2012 Games has reinforced London‘s reputation for delivering events on time and on budget
to participate in, so a combination which is world-leading and new to the capital. Further developments planned include
more major events throughout the city, as well as major infrastructure additions such as the Crossrail development (set to open in 2018), which will link east London to west London to dramatically reduce journey times, meaning London’s connectivity has never been better.
FOCUSED ON THE FUTURE Looking ahead to the next decade, London has already won bids to host a number of high-profile sporting fixtures: the 2017 World Athletics Championships,
Queen Elizabeth Olympic Park will open to the public in July this year
48 SPORTS MANAGEMENT HANDBOOK 2013
the 2013 ITU World Championship Series Triathlon Grand Final, the 2015 IRB Rugby World Cup, the 2015 EuroHockey Championships and also the 2015 Canoe Slalom World Championships. Having recently also been awarded both the 2017 IPC World Athletics Championships and the 2014-16 NEC Wheelchair Tennis Masters highlights a huge step-change in disability sport which London has achieved through last year’s Paralympic Games. London is also a candidate host city for the 2016 LEN European Swimming Championships and is bidding for the 2016 Track Cycling World Championships Another huge focus for the future is
that of volunteers – the Games Makers and Team London volunteers played a huge role in the success of London 2012
www.sportsmanagementhandbook.com
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