HOST CITY PROFILE
London & Partners 6th Floor, 2 More London Riverside, London, SE1 2RR
Tel: +44 (0)20 7234 5800 Email:
info@londonandpartners.com www.londonandpartners.com/events Social Media: @L_PBusiness
London & Partners
www.facebook.com/visitlondon
Background briefing London & Partners promotes London as the world’s top visitor and major event goer’s destination by giving visitors compelling reasons to come and return to London, working with partners to main- tain London’s unique visitor experience and turning visitors into ambassadors.
Main services The Major Events Team at London & Partners are experts in event develop- ment, international marketing and communications; promoting the city as the most diverse and exciting events destination in the world and inspiring major event organisers to bring their events or brand launches to London. The team works with organisations,
rights owners and local agencies to help unlock the city and push the boundaries when putting on spectacular events with London as their backdrop. This includes building the case for funding, facilitating successful commercial partnerships to ensure long-term viability and assisting with operational requirements, including permissions around road closures etc. The case for funding is made on a case- by-case basis and in line with the strategic
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objectives and benefits that the event can deliver. London works in partnership with a variety of stakeholders to secure the appropriate funding for major sports events, including UK Sport and the Mayor as well as private sector sponsors. The team also work closely with their
partners to develop marketing initiatives which showcase the constantly evolving London offer; targeting specific market segments and through digital and social media channels.
USPs • A co-ordinated ‘can do‘ approach and dedicated team to unlock London in order to make the impossible, possible • Access to an enthusiastic event-going audience of residents (almost eight million people) and visitors (14 million international visitors per year) as well as a genuinely diverse audience • Access to international media ready to communicate via every medium to the rest of the world (over 200 interna- tional media desks based in the city) • Access to a powerful and active sponsorship base (London and the “City of London” are a global base of corporate and finance industries)
Events A selection of events that the London & Partners Major Events team are working on include Prudential RideLondon; The Oxford and Cambridge Boat race; NFL International Series 2007-16; NBA Europe Live 2007 onwards and NBA regular season games from 2011; ITU Triathlon World Championship Series 2009-11 and Grand Final 2013; ATP World Tour Finals 2009-15; and UEFA Champions League Final 2011 and 2013.
Plans for 2013 • Attract incremental visitors and expenditure • Generate global media exposure and develop London’s brand • Maximise opportunities and deliver a legacy from the London 2012 Olympic and Paralympic Games • Inspire and increase active participation • Help deliver national strategies with businesses, national sporting bodies and cultural organisations • Create channels for inward investment • Promote environmental sustainability; • Ensure events are commercially sustainable
SPORTS MANAGEMENT HANDBOOK 2013 89
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