Double Olympic Gold Medallist Laura Trott launching RideLondon with London Mayor Boris Johnson
and we intend to roll out the London volunteers again in the future to ensure that every event that comes to London has that same warm welcome.
HOW WE CAN HELP London & Partners works with a number of organisations to secure a major sporting and live events programme for London. Key stakeholders include the Mayor of London and Greater London Authority, the Department for Culture, Media and Sport, UKSport, Sport England and the Arts Council England. London & Partners’ Major Events team
is also working closely with the London Legacy Development Corporation in a bid to attract world-class events to the 2012 legacy venues. In addition, the
www.sportsmanagementhandbook.com
Mayor is seeking to secure a sporting legacy from the London 2012 Olympic & Paralympic Games which will be overseen by appointed commissioner for sport Kate Hoey, MP, with a huge investment fund of £30m (34.3m, US$45.9m) for grassroots sport in London. One of the key legacy factors from
the Olympics is that all of London city key stakeholders – including London & Partners, Transport for London, Greater London Authority, hotels and associa- tions – have been working together to deliver the greatest event on the planet. With this experience and the relations that have been built, the city is much more co-ordinated, generating increased communication and a more collaborative atmosphere for the future.
The overwhelming success of the 2012
Olympic and Paralympic Games has had a positive effect on the whole industry, reinforcing London’s reputation for delivering events on time and on budget, while simultaneously highlighting a supe- rior workforce that has demonstrated the ability to execute events to the highest levels of delivery. ●
To find out more about London and the benefits of holding your event in the best big city on earth, please go to:
www.londonandpartners.com/events or speak to one of the Major Events team at London & Partners on +44 (0)20 7234 5854 or
majorevents@londonandpartners.com
SPORTS MANAGEMENT HANDBOOK 2013
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