(the eponymous museum at the Arnold Schwarzenegger Stadium in Graz), and sport aviation. In total, Gilbert Norden (Institut Fur
Sportwissenschaft at the University of Vienna), writing in the Journal of Sport History, identified some 97 sports museums in Austria. In the UK there are 25 sports museums
(see
www.sportsmuseums.co.uk), cover- ing 13 different sports, from horse racing to badminton. The list is dominated by soccer. In November 2012, a ninth soccer museum was added to the list. Wolver- hampton Wanderers FC has recently launched a new visitor experience. This long-established club has traditionally pioneered strong community relations
with the opening of a £1m (e1.2m, US$1.6m) museum being the most recent part of this jigsaw. According to Wolves' CEO Jez Moxey, the vision of Steve Wilson – long-standing chair of the museum – ”is as much about representing who we are now as a club, as it is our rich history, and the intention that grandparents, parents and children – whoever they support – will all be able to visit together and have a fantastic experience”. Located in the £18m (e22.1m,
US$29.3m) refurbished Stan Cullis Stand at Molineux Stadium, the Wolves Museum features 25,000 pieces of memorabilia, including shirts, medals, old programmes and trophies collected over the club’s 135-year history.
Sport is, by its very nature, exciting, emotive and potent – these characteristics must be reflected in the visitor sports attractions of the future if they are to be a success
www.sportsmanagementhandbook.com
The immersive Ajax Experience successfully brings the heart and soul of the AFC Ajax football club into the the city of Amsterdam
Designed by Cheshire-based Mather &
Co, this is, surprisingly, the first football museum in the Midlands. Designer Chris Deaney, who worked on the Chelsea FC museum and the relocation of the National Football Museum from Preston to Manchester, says, “Our objective was to create a dynamic, interactive football museum that engages supporters of all ages, reminds them of their club’s rich tradition and provides a great addition to their match day experience within the redeveloped Molineux stadium.” The museum follows a rather typical
pattern in terms of the development and presentation of the story of the football club. It's split into different zones, beginning with the club’s early beginnings as an amateur team, through
SPORTS MANAGEMENT HANDBOOK 2013 61
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156