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with social media sites. Analytics functionality: To truly measure the suc-


cess of your blog, your software should allow you to report on email and RSS subscribers over time, measure visitors and leads generated, and track search engine keyword rank over time and com- pared to competitors. Support and expertise: If you are new to blog-


ging, you may want your software provider to pro- vide technical support, education and marketing expertise on how to succeed with your blog. Draw in readers with your blog article titles. Funny: “GoDaddy’s 16-Step Checkout:


Brainless Marketing At Its Finest?” Enticing: “12 Quick Tips To Search Google Like


An Expert” SEO: “Free Advertising on Google” On frequency: General rule of thumb is to blog


at least weekly to maintain steady readership and continue your SEO efforts. Blog topic ideas List of 5 ideas, trends, or thoughts Publish a list of links Take a recent experience and share it Answer questions you received recently Comment on other blog articles Turn a press release into a blog article Promote your blog Email friends and family Replace email newsletter with blog Trade guest articles with similar bloggers Promote on social media sites: digg, reddit,


StumbleUpon, Facebook, LinkedIn


STEP 4: Measure & Analyze Track number of blog visitors and subscribers, SEO rankings, Technorati blog rank. Measure real business results: number of visitors, leads, and customers gener- ated by your blog.


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© 2010 – 2012 The Network Chefs – All rights reserved This article may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of Kalon Women.


May 2012 9 Kalon Women Magazine


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