Part 3 of our 5 part series – How to get found online!
So what is a blog actually? We all know or should know that a blog, or weblog, is a website that al- lows for regularly posted content or articles.
But we also need to know that Blogging is In- bound Marketing Blogging helps with SEO Blogging helps with social news and networking sites
Blogging is permission centric The conversation has already started… it’s time that you’re aware of it and develop a strategy for engaging in it and using it for marketing
How do we use blogging?
STEP 1: Read Search for other blogs in your industry using
Technorati.com or
BlogSearch.Google.com. Read and subscribe to blogs via RSS (Really Simple Syndication) or email – RSS allows us- ers to subscribe anonymously and consume content however they want.
STEP 2: Comment Contribute to the conversation via a comment. Increase the value of the article – share an ex- ample, add a point, add a useful link, disagree, ask a question. Why?
Engage in the community Get noticed by other bloggers and blog readers Get links back to your blog
STEP 3: Write Find the right blog software for you. Blog functionality: Make sure to use your own business URL (
blog.mycompany.com), not a sub-domain of someone else’s URL (
myblog.typepad.com) – most blog software allows you to do this. Also your blog software should allow for email and RSS subscrip¬tions as well as integration
8 Kalon Women Magazine May 2012
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