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4. Does she tell you what you want to hear or is she constructively hon- est with you? We’ve all heard the story of the Emperor’s New Clothes. Sure we want our women friends to tell us how great we’re doing, but we also need friends who tell us when they see red flags, or sense that we may be going down the wrong path. I’m not talking about someone who is unduly critical. I just know that I want my women friends in business to be able to disagree with me in a positive way, especially if they are more expe- rienced than I am.


5. Is she someone you can trust? Here is where women get into trouble sometimes in the business world. We become “friends” so fast sometimes that we throw caution to the wind and may tell someone we barely know our innermost secrets. It might be wise to take your time develop- ing your relationship with another business woman. Time will tell if she is someone who can be trusted. She should also be someone you can be open with if a miscommunication takes place between the two of you.


I’ve always believed that a friend- ship isn’t really solid until it has been tested. With a true business colleague,


www.womanwithknowhow.com MARCH 2012 53


you can work things out, clear the air, and move forward in a positive way. As more and more women enter the business world, the number of women-to-women business relation- ships are going to increase. Let’s show the world through our actions that not only can women get along, but they can also be a great support for each other.


And I hope that if we meet on the lad- der of success, whoever is higher, will give the other woman a boost. ●


H. Cristina Cassidy Cristina Cassidy Productions Owner and president of Cristina Cassidy Produc- tions, a full service video production company that produces a variety of video formats, includ- ing video for the web, educational and instructional videos. www.cristinacassidyproductions.com www.concertofortwobrothers.com info.cristinacassidy@me.com


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