It has been stated that some tradi- tional marketing methods now conflict with the mission and purpose of the business owner’s desires and does not serve them in attracting, connecting and engaging their ideal clients.
Secondly, your authentic market- ing voice must provide a message that projects the essence of who you are and what makes you unique that would widely attract your ideal clients. The message and the brand must be consistent and honest with what you want to send out into the world. Your voice can either be per- ceived in such a manner that sends the real and authentic you or it could have other unwanted affects. Regard- less, what your marketing message says about you totally depends on you. Your words, imagery and emo- tional intellect all play a huge role in your unique brand message and how you connect and engage. This must be offered in such a way that is irre- sistibly and authentically attractive.
Thirdly, your authentic marketing voice is sharing what your clients will be en- gaged in and the experience that they would have if working with you or pur- chasing your products. Your marketing speaks to them and is attracted to you magnetically because of your unique-
www.womanwithknowhow.com MARCH 2012 19
ness; flavor and they are comfortable with you. Finding your authentic mar- keting voice does not sound salesy or misleading but it grabs the attention and holds it to encourage them to call and go further in the sales process. The key is to connect on a level that your ideal cli- ents see the real you and you are irresist- ibly attractive because “like attracts like”. ●
About Elyshia Brooks-Carr Elyshia Brooks International, Inc. and Kreative Group, Inc. is a consulting, coaching and training company that works with heart-felt, conscious entrepreneurs and service-based businesses.
Elyshia@ElyshiaBrooks.com / 800.511.5410
www.ElyshiaBrooks.com www.KreativeGroupInc.com
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