by Elyshia Brooks
Finding Your Authentic Marketing Voice to Atract Your Ideal Clients
receive a profit but hopefully there is a much bigger reason. We should go into business to serve others and to share who we are with the world. More impor- tantly, our gifts and talents make room for us to walk in our authentic selves and share experiences and opportunities with others to fulfill a need or a want. Re- gardless, your authentic marketing voice shares with the world who you are and how you want to share your talents with your ideal clients.
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We would love for our businesses to serve the masses but the truth is every- one is not our clients. Your ideal clients are those that “get” what you offer, they resonate not only with your products and services but know, like and trust you - your true authentic self. They are willing to pay you what you are worth and respect the results that you deliver. Yet, how do you attract your ideal cli-
18 Connect And Grow With Women In Our Community
e all go into business for one reason or another and that is to hope- fully make money and
ents and share your authentic self with the world while having fun doing what you love? A lot of business owners that I coach and consult don’t know who their ideal clients are or how to attract them. This ends up in a lot of frustration for them and begins a cycle of doubting themselves and what they are meant to do in the world. It is about changing your marketing para- digm and begins to open up authenti- cally and honestly in your business.
First, when finding your “Authentic Marketing Voice”, you must become very clear on what you are offering and not be scattered because your clients will not have a clear under- standing of your business. Your ideal clients must connect with you in order to engage with you, your personality and your offers. It has to speak to their needs and provide a solution to their challenges. Your authentic voice is one that creates an open door to changing one’s paradigm in how your marketing speaks to them - your target audience.
marketing
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