COMMUNICATIONS MARKETING &
The full resources of the BPAA Marketing Department are ready to assist member centers wanting to generate new customers, retain current customers and increase their center’s profile in the community.
BPAA advertising and promotional materials were developed to target specific consumer and business segments of opportunity — league bowlers, casual bowlers, corporate parties, fundraising and birthday parties. Whether you decide to promote your center via television, radio, direct mail, Internet, brochures, flyers or posters, the BPAA offers high-quality messages designed to generate incremental revenue.
The majority of the marketing materials have a proven track record of local market success with proprietors throughout the BPAA network. Created with the support of the Marketing Committee, the majority of the promotional elements leave space for you to customize promotional offers, imprint your own center information and communicate a personal message.
What’s the advantage of using BPAA marketing materials? All materials were designed by advertising professionals using the buying power of your BPAA. Television commercials cost several hundred thousand dollars to produce. You can obtain them for a mere fraction of the expense. We produce hundreds of pieces and pass the savings on to you — our member — for the sole purpose of building your customer base.
Read our communications’ vehicles throughout the year to learn about new programs, marketing tips and general information to help keep you up-to-date on the latest marketing trends and industry news.
IN THIS SECTION
Marketing Tools — Marketing Toolbox, Bowling Images for Marketing, “Culture of Cool” rack and postcards, Welcome to League Bowling!, Welcome to Bowling!, Corporate Bowling Party, Bowling... “It’s a Real Party!”, and “Have a Blast!” marketing brochures, BOWL – Deliver a strike for your brand!
Advertising Campaigns — “Go Bowling” Advertising Campaign (Radio, Newspaper/Poster, DVD), “Go Bowling” Television Commercials (For air broadcast), Television Commercials - Other, TV Commercial Bundle Offer, Smoke Free Bowling posters
Communications — BCM Magazine, BPAA Net News, Marketing Trends, Target Pin, Annual Report
Strike Ten Entertainment — Are YOU a member?
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