www.bpaa.com
Buchi Z Pizza® FREE Branded Pizza Program Exclusively for BPAA Member Centers Participating in the BPAA-SYSCO Program.
Buchi Z Pizza®
FREE ®
WHO is paying for the program? Funding for this program is derived from the BPAA-SYSCO partnership, accordingly it is a requirement that centers who wish to participate in this program participate in the BPAA- SYSCO program and purchase all of the Buchi Z Pizza® specied ingredients from the SYSCO program.
is a registered trademark of the BPAA.
It is managed under the BPAA Foodservice subdivision of the Smart Buy Program and funded by the SYSCO program.
WHY a branded pizza program? The Mission Statement of the BPAA is simple — Increase BPAA accomplishes
the Profitability of Member Centers.
this mission with the many benets and programs offered to member centers. Buchi Z Pizza® increase a member center’s protability.
is just another way to
Simply stated, a branded pizza product will sell better than a non-branded generic pizza. Consumer perception of quality is higher when a bowling center offers a branded pizza instead of a non-branded pizza. This does not mean that all branded pizzas will do better of course, some are better tasting than others, but even the best tasting non-branded pizza would sell better if it had a brand behind it.
Buchi Z Pizza® was developed so that BPAA member
centers could offer their customers a branded pizza with NO sign up fees, NO franchise fees, NO marketing fees, NO training fees.
WHAT makes Buchi Z Pizza a quality brand?® The recipes used in the Buchi Z Pizzas®
were developed
and created by an executive chef and tested on many focus groups. Over time, the recipes were perfected to ensure a pizza product that competes with the highest quality pizza in the marketplace today.
The marketing materials that centers will receive at NO charge are of high-end quality with the message of “Chef- Inspired Pizza.” The materials are designed to look elegant while at the same time they convey a fun message with a marketing technique that shows a dictionary denition of how to pronounce the Buchi Z Pizza®
brand. This is a fun
way to get consumers thinking about the logo and the brand which will help centers create brand awareness.
Member centers linked to the BPAA-SYSCO program for rebates only that choose not to sign the MDA with SYSCO for special pricing may still participate in the Buchi Z Pizza®
program; however the member center will have to
negotiate the ingredient prices directly with their SYSCO representative just as they do for all of their products and will only receive the rebates negotiated on their behalf.
Member centers will be asked to sign a two-year initial agreement because of the large investment in free materials we will send centers. Once the agreement is fully executed, centers will receive everything they need to get started in the pizza brand experience to grow their pizza prots!
Centers not yet using the BPAA-SYSCO program and would like more information on it — simply contact the BPAA directly at 1-800-343-1329.
The ingredients/products of the pizzas are available through the BPAA-SYSCO program at negotiated prices under the BPAA-SYSCO Master Distribution Agreement (MDA). Products also carry a rebate that will be collected for participating centers and 100% will be paid to the member centers four times a year with other SYSCO rebates.
Shipping/handling charges may apply. | 31
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