TEAM JOHNSON AMBASSADORS
Ambassadors include: • Tim Brabants MBE – Olympic gold medallist • Lotus Renault GP Academy drivers • The Horizon Fitness-Prendas Ciclismo racing team – including Paralympian Sarah Storey and world track champion Dani King • Derby County Football Club
Promotion: Ho Pin Tung, a Lotus Renault GP Academy driver, and (inset) Tim Brabants MBE are ambassadors for JHT
thanks to our industrial design expertise, experimentation with key components and technologies, and work with strategic alliances. In the last two years alone, Matrix
Fitness has introduced a huge number of innovative concepts to the industry, such as Virtual Active™. That commitment to technological innovation and aesthetic distinction hasn’t gone unnoticed, with a number of our products winning awards: • 2010 IDEA Award – G7 Series Strength • 2010 IDEA Honourable Mention – Johnny G Krankcycle by Matrix • 2009 IDEA Award – T7xe Treadmill • 2009 Taiwan’s Good Design Award – T7xe Treadmill But it doesn’t stop there. As we
make, not just assemble, most of our own products and key components, development and rigorous testing is quick and cost-effective, so we can offer customers high quality products with low ownership costs.
Who uses Matrix products? With such a large product portfolio, we’re able to equip facilities in all market sectors. You’re just as likely to see Matrix equipment in an independent health club or spa as you are in one of the budget gym chains or a local authority facility. For example, our client list currently
includes large, low-cost gyms wanting high quality equipment – brands including The Gym Group, Pure Gym and Kiss Gyms. We also work with
august 2011 © cybertrek 2011
a range of independent health clubs wanting high spec equipment to wow members, including the City Point Club, The Country Club Group, The Third Space, Lifehouse Spa and Soho Gyms. Matrix Fitness is also a trusted
supplier for local authority and trust sites, as well as top sporting facilities including the Lotus Renault GP Human Performance Centre, Derby County Football Club, Lords Cricket Ground and the Royal Canoe Club.
Does JHT see its role as going beyond the supply and servicing of equipment? Way beyond. In supplying home and commercial markets, we feel a responsibility to promote physical activity to as wide an audience as possible. With increasing childhood and adult obesity, and rising health problems linked to inactivity, we understand the need to engage and inspire people. Through our Team Johnson
Ambassador Programme, for example, we’re working with elite and up-and- coming athletes to promote physical activity and motivate people to get fi tter.
How are the athletes helping you? Our ambassadors have a greater role within our business than just appearing in glossy photos. For example, through our sponsorship of the Horizon Fitness-Prendas Ciclismo Racing Team and associated activity – including The
Johnson Health Tech Women’s Grand Prix Series – we’re involved in community outreach projects and have featured prominently on national TV. This may not directly help us sell
more equipment, but indirectly we’re supporting our customers’ businesses, and the industry as a whole, by encouraging more people to get more active, more often. That’s surely what we’re all aiming for?
What’s next for Matrix Fitness and Johnson Health Tech UK? More of what we strive to do best! Our dedication to service, combined with our innovative product portfolio and human-centric approach, has helped grow the JHT business and establish Matrix Fitness as one of the most exciting and respected fitness equipment brands in the UK commercial market. This strategy has served us well so far, and we believe it will continue to do so.
Read Health Club Management online at
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