news and jobs updated daily on
www.healthclubmanagement.co.uk edited by kate cracknell email:
katecracknell@leisuremedia.com
FREEDOM TO MOVE.
anytime fi tness for mexico city The latest club is the sixth Anytime Fitness site to open in Mexico
Anytime Fitness opened its latest club in Mexico in June. Located in Mexico City, the club is the sixth Anytime site to open in the country since the signing of the master franchise deal in late 2009. The 350sq m (3,770sq ft) club is
equipped by Precor and offers a gym with cardio, resistance, free weights and stretching areas. There’s also a tanning salon and showering facilities. Located near the second largest
shopping mall in Mexico, the club is targeting adults and young adults in the AB sociodemographic groups with its 24/7, competitively priced offering. The club is the fi rst Anytime Fitness to open in Mexico City. There are also
C M Y
two clubs in Guadalajara, one in Tijuana, one in Cancun and one in Pachucha, with a further four facilities in the pipeline – two for Puebla, one for Queretaro, and a third site for Guadalajara. Master franchisee Rodrigo Chavez
plans to open 50 clubs within three years and more than 100 clubs by 2014. Anytime Fitness now has almost 1,600
clubs and more than 1,100,000 members across nine countries: the US, Canada, Australia, New Zealand, the UK, Poland, Japan, the Netherlands and Mexico. It is also set to open clubs in the Middle East, beginning with a fi rst club in Qatar later this year, and has signifi cant expansion plans for western Europe.
gold’s gym middle east plans The franchise agreement also
Abu Dhabi-based Al Ahli Holding Group (AAHG), which recently signed a groundbreaking franchise contract with Gold’s Gym International, has announced the agreement of an exclusive fi tness equipment deal with Precor. AAHG, a multi-disciplined company
that operates throughout the UAE, has plans for massive expansion of the Gold’s Gym franchise in the Middle East, beginning with 26 gyms in the UAE, Oman, Qatar and Bahrain. The fi rst three sites are set to open in the next three to 11 months.
august 2011 © cybertrek 2011
© 2011 Star Trac. All rights reserved. Star Trac and the Star Trac logo are registered trademarks of Core Industries. HumanSport is a trademark of Core Industries.
includes the opportunity to open a further 66 Gold’s Gyms in key areas – from South Africa and Morocco to Cyprus and Jordan – bringing the total to more than 92 facilities in 13 countries over the next 10 years. The partnership will see Precor
support AAHG’s expansion of the Gold’s Gym’s franchise in the Middle East by supplying CV equipment for the new clubs, including touchscreen treadmills, EFXs and AMTs, all from the new Experience 880 line.
For more information,
contact Star Trac at 01494 688260 or visit
www.startrac.com/strength.
17 CM MY CY CMY K
6 machines. 12 intuitive stations. 250 square feet. Limitless opportunities. Designed to reflect human body mechanics, HumanSport™ is so simple, so intuitive and so natural, it feels as if it were custom built for each and every user. 6 dual-function, cable-based machines act as 12 workout stations by utilising dual weight stacks to provide a wide range of total body training options. Combined with our staff education and marketing support programs, no other functional training system provides your business with more opportunities to drive member programs. And it does it all with twice the function, in half the space and at a fraction of the price of the competition.
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