INDEPENDENT TOM WALKER UK IRELAND NZ USA CANADA
CREATIVE FITNESS
MARKETING Worldwide leaders in Health Club Promotions Do You Want 200-700 New Members in 6 Weeks?
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AUS
T e Members’ Choice Health Club Awards, supported by Health Club Management, will be take place at LIW in September (see p9) – the fi rst consumer awards for the industry where members rate their clubs by completing an online questionnaire. Because winners are
selected purely on the experiences of members, the competition gives independent operators the chance to compete with the bigger chains. A total of 18 independent operators have been shortlisted this year, and all have a realistic chance of winning. One such club is Thornton Hall in
T ornton Hall is one of 18 independent clubs on the awards shortlist
panel of judges, so the results are real in the eyes of the members. We all have our fi ngers crossed for the next stage!” Simon Brown, who runs the competition,
Liverpool. Roy Burkey, general manager, says: “T ese are fantastic awards – just what the industry needs at this diffi cult time. Best of all is that it’s the members who vote, not a
says: “T e philosophy of our awards is simple. We believe the best judges of clubs are the customers who use those clubs on a regular basis.” Details:
www.healthclubawards.co.uk
star trac kit for healthworks fi tness studio TOM WALKER
Healthworks Fitness Studio, a Stratford-upon-Avon health club run by personal trainer Jason Ziel, has invested £12,000 to refurbish half of its gym floor with new equipment including the Star Trac HumanSport Range. Originally opened in 1994
by Jason and his late father Ray, the 232sq m (2,500 sq ſt ) independent health club currently has more than 300 active members. Ziel hopes that the
INDEPENDENT independents up for awards
OPERNEWSATOR
T e gym space at the Healthworks Fitness Studio in Stratford-upon-Avon
refurbishment will not only expand training options for existing members, but also attract new members. He says: “We know that beginning an exercise
routine can be daunting, which is why we spend as much one-to-one time with you as you need,
until you’re confi dent and knowledgeable about performing your exercises. We don’t believe in off ering a one-off induction then promoting personal training services. All the support you need is included in your membership.”
personal trainer opens dedicated power plate studio TOM WALKER
www.creativefitness.net 12
0870-270-6667 Call CFM
Today on:
Cheshire-based personal trainer Jennie Johnson and her business partner Andrew Watts have teamed up to set up an independent fi tness facility in Nantwich. T e club, called JJ Studio, is the region’s fi rst dedicated Power
Plate studio and has been equipped with four Power Plate pro6 machines. Johnson says: “We wanted to off er a fi tness
studio that’s diff erent from other gyms on the high street. Our aim is to create a friendly and relaxed environment.”
august 2011 © cybertrek 2011
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