IHRSA EUROPE UPDATE
NEWS
employees and social media christine thalwitz • director of communications & research • acac fi tness & wellness centers
use? If so, what should we include in such an agreement? Even if your company is not active on
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social media, your employees probably are. It’s therefore critical to set clear guidelines about the organisation’s expectations and policies for social media activities to prevent staff members saying something that makes our club or centre look bad. Many companies have simply
expanded their existing communications policies, confi dentiality agreements and codes of conduct to specifi cally include social media. If you decide to create a more comprehensive policy, you might want to defi ne social media broadly to include multimedia sharing, blogs, social networking sites, wikis and any other applicable online activities.
Other suggestions include: ● Reiterate your company’s policies regarding non-disclosure of confi dential
and proprietary information. ● Include a code of online conduct that addresses company standards of honesty, integrity and professionalism.
s it within our rights as an employer to have our staff sign a code of conduct agreement for social media
● Prohibit team members from speaking on behalf of the organisation, presenting themselves as agents of the company, or using company logos or trademarks if they
are not authorised to do so. ● Remind team members that information shared online, whether publicly or privately, can easily circulate and that
anonymity is unlikely. ● Explain potential problems that can arise if team members reference the company when participating in social media
Should companies have a code of online conduct?
outside the workplace. ● Emphasise that any computer use at work is subject to company monitoring and that team members should therefore have no expectation of privacy under
these conditions. ● State the consequences for violating the company’s social media policy, including – but not limited to – termination of employment and
potential civil liability. ● Obtain signed acknowledgment and acceptance of the terms of the policy from all team members.
export market the key to spanish recovery
María Ángeles de Santiago, GM of MAS (Management Around Sports) and an IHRSA partner in Spain, shares her views on the Spanish economy: The economic statistics tell us that the world isn’t in a crisis – that only a few economies are suffering setbacks like public debt or severe unemployment. When it comes to Spain, which
certainly is in a crisis, the experts tell us that this isn’t global but local. And that it’s not permanent but structural. Essentially, Spain is stuck in the past, anchored by antiquated ideas of management, and it’s clear that Spanish businesses must take a step forward and change their business models. During a recent Annual Alumni Meeting at the IESE business school,
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With demanding clients, businesses must differentiate themselves
Professor Diaz-Gomez commented that taxes in Spain have to rise. Professor Toribio agreed at the same roundtable when the audience asked him: “How can we get out of the crisis?”
Read Health Club Management online at
healthclubmanagement.co.uk/digital The die is cast for businesses in
Spain. With demanding clients, stiff competition lowering prices all the time, and increases in taxes and cost of supplies, businesses must differentiate themselves. If you analyse businesses that are currently growing in Spain, you will see that it is those that export their services that are enjoying success. Our businesses have seen that
the crisis is local, and that outside of Spain there is money to be made. Indeed, there are already some fi tness businesses leaving Spain to take on projects in countries where there is more to gain. The question is, can the rest of the industry follow suit and begin to successfully export its services?
august 2011 © cybertrek 2011
● Provide opportunities for additional staff training on appropriate use of social media. Saying all this, for successful adoption
of a social media policy, you should focus more on what employees can do than what they shouldn’t do. When crafting a policy, you may want to solicit input from team members who are active social media participants. Your team members are an amazing resource, so harness their know-how and enlist their help in promoting your business online. Get answers to this question from other
industry experts by visiting
www.ihrsa.org/ industryleader
PIC: ©
WWW.SHUTTERSTOCK.COM / KONSTANTIN CHAGIN
PIC: ©
WWW.SHUTTERSTOCK.COM / KZENON
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