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white house prevention goal Declaring a goal of changing America’s “sick-care system to a health-care system”, the Obama administration recently announced a strategy designed to emphasise prevention in all walks of life. The plan builds on initiatives such

as Michelle Obama’s campaign for healthy eating and the Food and Drug Administration’s new tobacco regulation powers. It requires a range of federal agencies to consider prevention in everything they do, with the onus also placed on the nation as a whole to think of healthcare as something that goes well beyond medicine to include safer streets, cleaner water and easier access to healthy foods.

vivafit’s uruguay deal VivaFit has entered Uruguay via a master franchise agreement signed in June with local businessman Ulisses Fontanini. The fi rst Vivafi t club is expected to open in Montevideo by October 2012. Plans are for 20 clubs in Uruguay

over the next three years, as well as the expansion of the brand to the rest of the Latin American market, starting with Argentina, Chile and the southern states of Brazil.

catalan sports joins ehfa The Catalan Sports Professionals Register entered a strategic alliance with EHFA’s European Register of Exercise Professionals (EREPS) in June. In co-operation with the Catalan government, approximately 7,000 fi tness professionals from the region will now be referenced to the EHFA Standards, based on the European Qualifi cations Framework levels, to become members of EREPS.

precor fc at world cup Precor’s Dubai-based under-16s football team is to compete in the 2011 Gothia Youth Football World Cup – the best known youth football tournament in the world. Sponsored by Precor for the last three years, they will be the only team representing the UAE.


Jumeirah Group has overhauled the Assawan Spa and Health Club menu at its Burj Al Arab hotel in Dubai, to coincide with the launch of the ‘Ultimate Fitness Retreat’.


dubai: ultimate fi tness retreat The facility has entered into a

partnership with PTX Performance Training to provide guests with a programme of high performance training, fi tness instruction and healthy dining. Delivered over four days and three

nights, the Ultimate Fitness Retreat initiative aims to be a physically and mentally demanding course and includes full board at the hotel. The programme will focus on three

core elements – body, mind and spirit – with the ‘body’ to incorporate a personal training schedule and comprising group and individual sessions. In the ‘mind’ section, guests will

dir launches ‘dir virtual’ Burj Al Arab: Ultimate Fitness Retreat

combines exercise and nutrition

Barcelona-based operator DiR has launched DiR Virtual, an online project designed to encourage independent training. Offering a wide range of video sessions, it can be used for workouts anywhere with an internet connection. The programme is able to recognise

members and non-members, thereby providing access to the appropriate level and type of content. An intuitive, fl exible and easy to use

platform, it also encourages member involvement by allowing people to vote on the best videos, creating ‘most visited’ and ‘best rated’ rankings. Users can also share and recommend their favourite videos via their social networks.

learn new life skills, while ‘spirit’ will feature daily massages, pilates and unlimited access to the spa facilities.

DiR Virtual has been designed to encourage independent training

ufc to open facility in hawaii

UFC Gym will partner with former UFC (Ultimate Fighting Championship) star BJ Penn to establish a signature BJ Penn fi tness facility in the fi ghter’s home state of Hawaii.

The facility, located in Honolulu, will begin enrolling members this summer and is set to open in January 2012. Integrating MMA, innovative

fi tness training, nutrition and youth programming, the 3,440sq m (37,000sq ft) UFC Gym Hawaii will offer training techniques inspired by Penn. Sessions will

Read Health Club Management online at

include MMA classes, muay thai and jiu- jitsu, as well as progressive group fi tness, UFC Kids’ Gym youth training and the Daily Ultimate Training Series. Facilities include functional training areas, group fi tness rooms and the UFC Octagon. Much like the three existing UFC Gym locations currently operating in California, UFC Gym members in Honolulu will also have access to a variety of amenities, including a café, a UFC Gym Store for gym kit, and locker rooms complete with dry saunas.

august 2011 © cybertrek 2011


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