PEOPLE
matrix appoints foster and rich to sales team TOM WALKER
Matrix Fitness has strengthened its team with the appointments of Anthony Foster, previously with Fitness Systems, and Jo Rich, formerly with Holmes Place in Switzerland. Rich joins the team as key account manager, while Foster has taken up the role of head of sales north. Rich will be responsible for managing
ongoing relationships with Matrix’s fast- growing key accounts. Foster will develop the regional sales team, supporting head of area sales Jeremy Jenkins.
TOM WALKER
Equipment supplier Keiser UK has created a new education team. The six-strong team has
been tasked with delivering Kei s er In s t a l l a t io n, Foundation and Advanced Module courses in the UK. In addition, in their role
as Keiser ambassadors, the trainers will visit clubs to research course requirements, as well as selling Keiser merchandise and participating in trade show demonstrations; the new team will be taking part in a variety of demonstrations at Leisure Industry Week in September. The six team members are Abi White,
NEWS new education team for keiser
T e team’s activities include researching clubs’ training requirements T e education team is being managed by
Andrew Pratt, Jill Gardner, Gary Jones, Lauren Filer and Helen Holmes. All are experienced fi tness professionals with a wide range of skills in a number of disciplines.
Leveque (right) with Wright (centre) and Williams
leveque and williams join wright at cfm TOM WALKER
Creative Fitness Marketing (CFM), the distributor of MYZONE products, has appointed two fi tness industry veterans to help and distribute MYZONE globally. Mike Leveque, previously president
and COO at Star Trac, has joined CFM as chief operating officer, while Phil Williams, formerly head of commercial and NGO partnerships for the Department of Health’s Change4Life programme, is the company’s new head of marketing and communications.
simon morton joins uk sport’s major events team TOM WALKER
UK Sport has appointed Simon Morton as its new director of major events and international relations, a post created following a realignment of the agency’s senior team. Morton joins the organisation after
COO Tim Hollingsworth leſt to take up the position of CEO at the British Paralympic Association. In the new position, Morton will be responsible for strengthening the focus on UK Sport’s major events strategy and integrating international relations.
18 shoulders to carry new social media division TOM WALKER
Former IHRSA board member Bob Shoulders has joined automated email communication provider Retention Management. Shoulders has been tasked with leading
Retention Management’s new social media division, working with a new team which has strong ties to both the fi tness and the social media industries. President Richard Ekstrom says: ““With
Facebook having over 600 million users, Twitter with over 200 million users and FourSquare now up to 10 million users, social media continues to grow and is having a huge impact on our industry. “Similar to our email service in which
Retention Management executes the delivery for the club, our social media division will execute strategic social media initiatives and not just make recommendations. Our job will be to make it easy for fi tness centres to develop a very strong social media presence.”
training executive David Elliott. Initial training for the education team took place at Keiser UK’s headquarters in Tetbury in June under the guidance of international master trainer Paco Gonzalez. Quarterly training will continue to be provided by Keiser going forward.
Former IHRSA board member Shoulders joins Retention Management
quest takes cacchioli onboard as stretch specialist TOM WALKER
Anita Cacchioli has recently joined the Quest team as its Quest Stretch advisor. Cacchioli’s role will be to develop Quest
Stretch, the new advanced level of Quest. She will work with the Quest team to continually
Read Health Club Management online at
healthclubmanagement.co.uk/digital
update the appraisal process so it best meets organisations’ needs. Cacchioli is a former IDEA peer and
mentor, as well as being co-founder of the Women’s Sports Foundation. In addition, she is currently a director of SkillsActive.
august 2011 © cybertrek 2011
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