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PEOPLE PROFILE robert radford


A former Royal Marine Commando, Radford is the director and founder of Energy Fitness Professionals – provider and manager of corporate fi tness clubs


How long have you worked in fi tness industry? Twenty years


What was your fi rst job in the fi tness industry? I started out working at a small bodybuilding gym called Muscle Junction in the early 90s. It was a great environment to learn how to train with weights and a real mix of characters.


When did you set up EFP? In May 1998.


Where did the idea for EFP come from? My business partner Alan Gallacher was working for a company called FFI, which was a pioneer in the area of corporate fi tness. I was leaving the Royal Marines at the time and we thought we could do an even better job than FFI, so we decided to set up our own business.


What’s your ethos? We really care about our customers. Our clients know that, if they have an issue, they can come straight to me and I’ll do my best to sort it out straight away. We also have some great staff who do a tremendous job.


What’s your typical day-to-day? I train a lot, so I hit the gym fi rst thing before the offi ce. I predominantly work on tenders for new business, as well as the day-to-day issues that arise from having 45 gyms.


What do you think is the biggest weakness in the fi tness industry? Let’s be honest – the pay at the lower levels is poor. Staff turnover can therefore be high, and service levels suffer as a result –there’s no real consistency.


Does the fi tness sector have a role to play in preventative healthcare? This is something that we strongly advocate. We’ve been providing preventative exercise classes and programmes for our members for years. As a corporate fi tness provider, the more members who are fi t and healthy, the less absenteeism is experienced within our client organisations. This is a key consideration for companies thinking of having an on-site wellbeing centre.


What motivates you? I feel lucky to be surrounded by good people at work and among my friends, and I have a good work-life balance. Everything I do is to provide a better life for my family and friends – that’s what keeps me going when times are challenging. Looking forward career-wise, I want


to continue to grow EFP and for it to be recognised as the great company I think it is. On a personal level, I’d love to have a crack at climbing Everest and to one day get my Brazilian Jiu-Jitsu black belt.


Do you have a favourite motto? Luctor et emergo. It’s Latin for “I struggle and emerge”.


EFP oversees 45 corporate wellbeing centres august 2011 © cybertrek 2011


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