ACES_HoustonBuilder_Ad0910_f.pdf 1 9/20/2010 8:41:27 PM
CAPS I – MARKETING & COMMUNICATION
STRATEGIES FOR AGING & ACCESSIBILITY Credit: CAPS, MCSP Tuesday, April 28 * 9A-4P Instructor: Dan Bawden, CGR, GMB, CAPS Fee: $220 members / $330 nonmembers CONTENT: Millions of Americans are living longer and more active lives. And with their changing lifestyles, older Americans are also looking to revitalize their home environments. Identifying these opportunities and developing the skills to interact with 50+ customers can help you grow your business dramatically. Learn best practices in communicating and interacting with this exciting and evolving population, and take advantage of one of the fastest growing market segments in remodeling and related industries. As a graduate of this course, you will be able to: „ Explain the three segments within the aging-in-place market that present business opportunities for building professionals
„ Implement a process for promoting new opportunities for products and services in the aging-in-place market
„ Enhance your sales process with effective techniques for the aging-in-place market
WHO SHOULD ATTEND? Remodelers, land developers, accountants, architects, planners, designers, residential builders, commercial contractors, engineers, real estate brokers and agents, subcontractors and specialty trades, manufacturers and suppliers, financial services professionals.
CAPS II – DESIGN BUILD SOLUTIONS FOR AGING &
ACCESSIBILITY Credit: CAPS, MCSP Instructor: Dan Bawden, CGR, GMB, CAPS Tuesday, April 29 * 9A-4P Fee: $220 members / $330 nonmembers CONTENT: The rapid growth of the older adult population of the United States is a huge opportunity for remodelers. As this consumer group expands, more and more are interested in remodeling their home to fit their new lifestyle and abilities. This Certified Aging-in-Place (CAPS) course will help you understand the guidelines and requirements of accessibility, the importance of doing an assessment with input from occupational and physical therapists as well as qualified health care professionals, and the significance of good design in making modifications that can transform a house into a safe, attractive, and comfortable home for life. As a graduate of this course, you will: „ Describe the home ownership market as it relates to the three segments of the aging-in-place market
„ Consider contractual and legal concerns for building professionals providing design solutions to the aging-in-place client
„ Perform a needs assessment to identify and prioritize the needs, wants and wishes of the aging-in-place client
„ Recommend specific design solutions for the aging-in-place client „ Estimate and schedule the aging-in-place project while regarding special considerations
„ Identify considerations for executing the job while the client is in residence
WHO SHOULD ATTEND? Remodelers, land developers, accountants, architects, planners, designers, residential builders, commercial contractors, engineers, real estate brokers and agents, subcontractors and specialty trades, manufacturers and suppliers, financial services professionals.
Continued on next page GREATER HOUSTON BUILDERS ASSOCIATION – BUILDING A BETTER FUTURE | HOUSTON BUILDER | APRIL 2011
Pattie Huey, GRI, GREEN Director, Builder Marketing Division HAR/GHBA Builder-Broker Connection HAR Board of Directors 2011 HAR/MLS Chairman 10575 Katy Freeway, Suite 100 Houston, Texas 77024
281.543.6222
pah@garygreene.com
29 Prudential Gary Greene, Realtors ®
Builder Marketing Division Specializing in lot, new home and construction sales
Our unique New Home Sales Division uses a 3 Tiered Marketing plan personally designed to find and focus the Right consumer on our Builders’ properties. Our teams use the latest in high concept tools and marketing idealogy for New Home Sales, maintaining focus on the market shifts.
Benefits:
• Increase and direct traffic of targeted local, national and international, buyers to optimize sales opportunities for our builders.
• Reach, educate and connect Realtor community and their customers/clients with our properties.
• Use the latest mixed media venues effectively to attract visitors and more importantly, convert them into Buyers.
C M Y CM MY CY CMY K
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48