INDICATOR MENSWEAR
TOP 10 2
3 4 5 6 7 8 9
10
Best-selling brands of the week 1
Barbour
Paul Smith Jeans Boss Black
Polo Ralph Lauren Boss Orange
Vivienne Westwood Belstaff
Boss Green
Armani Jeans Stone Island
56 54
Top spot: Barbour proving a hit
TOP 5 2
3 4 5
TOP 5 1
2 3 4 5
Best-selling categories of the week 1
Knitwear Outerwear Shirts
Footwear Accessories
Best-selling outerwear brands of the week
Barbour
Boss Black Belstaff
Stone Island Moncler
Our clientele in December is different – it’s predominantly
gift buying Stuart Smith, owner of Zebra in Chesterfield
%
of indies polled will be sending pre-Christmas promotions to customers
Total week’s takings
What were the total sales in your store this week?
TOTAL: £11,287
DATE:week ending november 19 2010
–7.15% Year-on-year change %
of Christmas sales come from gift purchases at the indies polled
Three lines of text here please three lines few words here please
Average spend
What was the average spend per customer in your store this week?
Average:
Customers come to us because of the service, and that’s why the brands in our store
are a high price Leighton Davis, owner of Bruno Venezia in Leeds
£ 155.73
Date:week ending NovemBER 19 2010
Fashion in figures
How does your week’s business compare with this time last year?
00%56% 00%40% 00%
Better Better
4%
Same Same
Worse Worse
Impressive sales: Lyle & Scott
When did customers start gift buying for Christmas?
Before November Start of November Mid-November Now
Haven’t started
16% 30% 35% 4%
15%
How do you think your Christmas trade will compare with last year?
Up
Same Down
33% 48% 19%
Do you see an increase in sales of eveningwear near Christmas?
Yes No
If yes, in what categories do you expect sales to increase most?
1 2 3 4 5
Shirts
Tailored jackets Knitwear
Accessories Trousers
Drapers spoke to 50 independents about their premium menswear business for the week ending November 19. Brands and styles mentioned in the lists, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers
63% 37%
1 2 3 4 5
THE LATEST NEWS For all the essential menswear news, go to
www.drapersonline.com/ news/menswear
PREMIUM Barbour reigned supreme as the best-selling brand in the outerwear category and overall, as demand for its quilted jackets soared. Indies reported that the lack of any convincing rival designs and Barbour’s keen pricing meant shoppers were happy to shell out for the real deal. Average sales were up more than 7%
Quickfire questions
What brand has had the best sell-through so far for autumn 10?
Barbour
Polo Ralph Lauren PS by Paul Smith Lyle & Scott
Universal Works
December 3 2010 Drapers 13
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84