INDICATOR WOMENSWEAR TOP 10 Best-selling brands of the week
1 Vivienne Westwood Anglomania 2 3 4 5 6 7 8 9
Velvet
Armani Jeans Marc Cain
Nicole Farhi
Diane von Furstenberg Save the Queen! Paul Smith Black
10
Farhi by Nicole Farhi Paul by Paul Smith
61 33
Storming ahead: Vivienne Westwood Anglomania
TOP 5 2
3 4 5
TOP 5 1
2 3 4 5
Best-selling categories of the week 1
Knitwear Dresses
Outerwear Footwear
Accessories
Best-selling outerwear brands of the week
Armani Jeans Barbour
Nicole Farhi High
Moncler
More customers want to invest in quality items for
everyday wear Paula Jauncey, owner of Emporio in Worcester
%
of indies polled will be sending pre-Christmas promotions to customers
Total week’s takings
What were the total sales in your store this week?
TOTAL: £9,539
DATE:week ending november 19 2010
–2.19% Year-on-year change %
of Christmas sales come from gift purchases at the indies polled
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Average spend
What was the average spend per customer in your store this week?
Average:
Our gift sales for Christmas are quite low. Usually it’s men buying last minute on
Christmas Eve Sue Ashworth, buyer at Lynx in Harrogate
£ 354.33
Date:week ending NovemBER 19 2010
Fashion in figures
How does your week’s business compare with this time last year?
00%56% 00%7%
Better Better
37% 00%
Same Same
Worse Worse
10 Drapers December 3 2010
1 2 3 4 5
WOMENSWEAR TRENDS To catch up with the latest womenswear trends, visit
www.drapersonline.com/ trends/womenswear
PREMIUM It was a good week for the indies polled, with sales up an average of 2.19%. Vivienne Westwood Anglomania was the best-selling brand but Marc Cain reported the best sell-through for autumn 10 so far. Knitwear was the top- performing category as temperatures dived although indies predicted dresses would be the season’s biggest seller
Quickfire questions
What brand has had the best sell-through so far for autumn 10?
Marc Cain
Nicole Farhi Laark Velvet
Ted Baker
When did customers start gift buying for Christmas?
Before November Start of November Mid-November Now
Haven’t started
10% 27% 37% 20% 6%
How do you think your Christmas trade will compare with last year?
Up
Same Down
38% 48% 14%
Do you see an increase in sales of eveningwear near Christmas?
Yes No
94% 6%
Flying off the shelves: Marc Cain
If yes, across what categories do you expect sales to increase most?
1 2 3 4 5
Dresses Tops
Jewellery Knitwear Footwear
Drapers spoke to 50 independents about their premium womenswear business for the week ending November 19. Brands and styles mentioned in the lists, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers
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