MARKETING & COMMUNICATIONS
Bowling...It’s a Real Party brochures After seeing this newly-redesigned brochure, your guests will have no problem deciding where their next party should be! Bowling parties are perfect for birthdays, anniversaries, family reunions, youth organizations…the list is endless! This 4-color, tri-fold brochure also has a space on them to overprint your own center’s contact information as well as any “specials” you might want to advertise. (Minimum order 50)
MK-110 $10 (pack of 50) z8
“Have a Blast” marketing brochures These full-color, die-cut brochures can be used in a variety of ways to promote BPAA member centers. The brochures can be over- printed with information specific to individual bowling centers. Brochures may be purchased blank and over- printed at the centers discretion, or BPAA can handle all overprinting. (Minimum order 50)
Qty. MK-107P (Overprinted) MK-107NP (Not Printed) 250 500
$175 $200
1,000 $250 Call for higher quantity pricing.
BOWL – Deliver a strike for your brand This media brochure is filled with interesting bowling facts and figures to elevate awareness and participation in bowling by potential sponsors, corporate America and affinity groups.
Features: zGrowth in bowler participation zBowler demographics z Industry growth areas; parties, charities zBowling imagery; sponsorship opportunities, media
MK-0039 $ .50 each plus shipping Shipping/handling charges may apply.
$ 80 $105 $155
NEW FOR 2011
151 Promotions and More! More than 90 pages packed with actually over 180 promotion ideas from bowling proprietors across the country covering all areas — sections included are: zLeague Bowling zBowling Events & Tournaments zOpen Play Bowling zParties (Birthday / Corporate / etc.) z Summer Promotions for Youth zMarketing / Advertising zFood and Beverage Sales zBuilding Utilization zEmployees zCustomer Service zMiscellaneous Promotions and Tips z Sample Flyers
151 Promo $20 Advertising Campaigns
“Go Bowling” Advertising Campaign The “Go Bowling” advertising campaign was designed to provide consumers with real reasons to visit a bowling center versus alternate forms of entertainment. The campaign includes two, 30-second DVD commercials, a 60-second radio spot, a newspaper ad slick and a 22” x 28” poster.
These professionally produced advertisements (production costs in excess of a quarter of a million dollars) have space at the end for you to add specific information about your center. To completely integrate the message, there is a website,
www.gobowling.com, that can direct customers and prospects to your BPAA center.
Radio z “Go Bowling” communicates there are 100s of reasons to go bowling. It’s fun and affordable for a date, family outing, groups of all sizes and parties (60-second spot).
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