TECHNOLOGY
BowlerTRAC also helps you manage and communicate with your league bowlers and create and manage a telephone campaign to call your league bowlers for the upcoming league season.
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BowlerTRAC Marketing (database) BowlerTRAC is a customized marketing software package, designed specifically for BPAA member centers. The BPAA BowlerTRAC software program combines the best of both worlds serving as a database management and a target marketing system. The ability of BowlerTRAC to integrate the marketing application with the database is superb. The database management feature allows you to build a database, as well as import from other databases. There is even an option for uploading and downloading database files to BowlerTRAC National Data Services, where the addresses of your customers are checked with the U.S. Postal Service for deliverability. Your database is also checked annually against the NCOA (National Change of Address). These services are included with the service agreement. The management feature enables you to set up files on people, households, organizations, affinity groups, leagues, and events and there are a variety of fields available for each record. Adding, deleting and managing duplicate names are simple tasks in this program.
Available target marketing functions include customized letters via creating merged documents, creating brochures, emails and telephone lists. BowlerTRAC provides a feature in which you are given guidance on determining the best marketing plan for reaching the desired audience. You are able to identify a specific group of people to match the item being offered — for example if you wanted to advertise your center’s Children’s Birthday Party Program — you can identify all households that have someone between the ages of 4 and 12. BowlerTRAC gives you the capability to identify any type of person in your database, based on the data that you have collected and input into the system.
BPAA BowlerTRAC is only available to BPAA member centers. Call 1-800-343-1329 or visit
www.bowlertrac.com for more information, request a free demo cd, or purchase the product.
BPAA Member Exclusive # Lanes
License
*0 - 16 17 - 32 33 - 48 49 +
Demo
(Call for multi-center discount offers.) *Corporate pricing available. **Effective through 12-31-11.
$249 BTL1-16 $349 BTL17-32 $449 BTL33-48 $499 BTL49
** Annual License & Support Fee $ 69 BTS1-16 $ 99 BTS17-32 $129 BTS33-48 $149 BTS49 FREE
Shipping/handling charges may apply.
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