MARKETING & COMMUNICATIONS
The full resources of the Marketing Department of the BPAA are ready to assist member centers generate new customers, retain existing customers, understand marketplace demographics and the research tools to evaluate and improve center performance.
BPAA advertising and promotional materials were developed to target specific consumer and business segments of opportunity — league bowlers, casual bowlers, corporate parties, fund raising and birthday parties. Whether you decide to promote your center via television, radio, direct mail, Internet, brochures, flyers or posters, the BPAA offers high-quality messages designed to generate incremental revenue.
The majority of the marketing materials have a proven track record of local market success with proprietors throughout the BPAA network. Created with the support of the Marketing Committee, the majority of the promotional elements leave space for you to customize promotional offers, imprint your own center information and communicate a personal message.
What’s the advantage of using BPAA marketing materials? All materials were designed by advertising professionals using the buying power of your BPAA. Television commercials cost several hundred thousand dollars to produce. You can obtain them for a mere fraction of the expense. We produce hundreds of pieces and pass the savings on to you — our member — for the sole purpose of building your customer base.
Read our communications’ vehicles throughout the year to learn about new programs, marketing tips and general information to help keep you up-to-date on the latest marketing trends and industry news.
IN THIS SECTION
z Marketing Tools — Marketing Toolbox, Bowling Images for Marketing, “Culture of Cool” rack and postcards, Welcome to League Bowling!, Welcome to Bowling!, Corporate Bowling Party brochures, Bowling...It’s a Real Party brochures, “Have a Blast!” marketing brochures, BOWL – Deliver a strike for your brand, 151 Promotions and More!
z Advertising Campaigns — “Go Bowling” Advertising Campaign (Radio, Newspaper/Poster, DVD), “Go Bowling” Television Commercials (For air broadcast), Television Commercials - Other, TV Commercial Bundle Offer, Smoke Free Bowling posters
z Industry Research — Fall League Survey, Bowling Center Personnel Compensation & Benefits Study, Bowling Center Marketing and Promotion Study, Bowling Center Benchmarking & Operating Ratios Study
z Communications — Bowling Center Management Magazine, BPAA Net News Flash, Marketing Trends, Target Pin, Annual Report
z Strike Ten Entertainment — Are YOU a member?
5z
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