TECHNOLOGY
Does your bowling center have an attractive presence on the web? Have you wondered how to collect and store bowler information to use for marketing and retention? BPAA has the answer for you with BPAA WebServices and BowlerTRAC.
Websites: BPAA WebServices provides you with a classy website that can build your email lists, collect visitor data for marketing, deliver coupons and provide email service specifically for bowling centers. This prebuilt solution will make you and your business look attractive and professional via the World Wide Web. Features include: Email List Builder, Coupon System, Party Reservation Request System, Google Calendar Integration, Photo and Video Galleries, Unlimited Web Pages, Unlimited Forms, 50 FREE Email Accounts, CDE League Standings Integration, BowlerTRAC Compatibility.
Database Marketing: BowlerTRAC provides you with the ability to capture and manage information on all of your customers. This data can then be used to create TARGETED marketing programs, which can then be communicated to your customers through email, direct-mail, or telemarketing campaigns. Key features include: TRAC open play, leagues or events, find actual and projected dropouts and invite them back, market your tournaments & events, let the National Change of Address (NCOA) keep your addresses current, market a birthday club, target bowlers by averages, keep your data bulk mail ready by participating in the National Upload Service, know who intends to return.
IN THIS SECTION
z BowlerTRAC Marketing (database) z BPAA WebServices —
Don’t have a website? Not happy with your existing website? Check out these great features Solutions and Pricing Setup & Updating Services Set up My Site! Update My Site! Customization and Application Development
z Internet Websites —
www.bpaa.com www.bowlexpo.com www.bpaafoodservice.com www.bowlingfoundation.org www.bowlersed.com www.stemarketing.com www.bowlertrac.com www.gobowling.com
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