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ttg virtual news


The UK travel industry’s first-ever online trade show and conference takes place next week. April Hutchinson gives a sneak preview of what agents can expect from TTGVirtual’s launch event


It’s happening on September 7-8, it’s completely free and it will help you grow your business — register now at at ttgvirtual.com


From the luxury of your own desk


AFFLUENT CONSUMERS are still booking high- value holidays in travel agencies, according to research commissioned by ttgluxuryand set to be unveiled at the Building The Best Luxury Travel Business virtual event on September 7-8. The research into booking habits will be analysed by Advantage Travel Centres sales and marketing director Colin O’Neill, Cox & Kings sales development manager Roop Kumar and Crystal Cruises national accounts manager Mick DuPont during a To Book Or Not To Book webinar. More than 700 travel agents and suppliers


have registered to attend, with 62% owners, directors or heads of department. There will also be 25 speakers and panellists


from travel and luxury brands, including Sue Harmsworth, ESPA’s founder and chief executive; Georgia Fendley, Mulberry’s brand director; and John Ayton, who sold Links of London for £50m. Speakers from the travel sector will include Bridge & Wickers founder Jerry Bridge, Azamara Club Cruises chief executive Larry Pimentel, Haslemere Travel managing director Gemma Antrobus and ITC Classics business development director Lee Marshall. On the second day, there will be an online workshop on digital strategy with Francesca Ecsery, Cheapflights Media’s global sales director; Jeremy Silverman, Design Hotels’ head of brand experience; Mark Hodson, Travel SEO founder and co-founder of 101 Holidays; and Allison Sitch, Ritz-Carlton’s senior corporate


TTG Virtual presents


BUILDING THE BEST LUXURY TRAVEL BUSINESS


Tips and tools to improve and innovate for premium travel professionals


director of public relations and social media. Two exclusive videos will also feature. On day


one, Kuoni’s director of PR and brand develop- ment, Fiona Blaszkowski, British Airways’ brand and design manager, Hamish McVey, Jumeirah’s regional vice-president of Europe, Derek Picot, and Dubai Tourism’s director UK and Ireland director, Ian Scott, will debate how luxury brands are built. On day two, in-store improvements will be dis- cussed by Jane Rexworthy, head of the National Skills Academy for Retail; Derek Jones, Kuoni UK’s distribution director; Saif ul Haque, Select Travel’s UK managing director and director of operations; and Vanessa Warren, Mood Media’s senior vice- president of corporate marketing.


Who is setting out their virtual stalls?


DUBAI TOURISM is one of six companies taking a “virtual booth” at the event. The UK team, includ- ing director Ian Scott, senior manager Ingrid Aagesen, marketing manager Geraldine Griffiths and marketing executive Catherine Lamri, will provide the resources to help agents sell Dubai. Suzy Trott and Nadine Rankin will be at Nassau


Paradise Island’s booth. “Agents can learn about our destination and fam trips, and download fact sheets,” said Trott. Lee Marshall will be at ITC Classics’ booth with


agency sales co-ordinator Bev Townend. “This is an exciting networking medium where agents can meet our business development team and hear about our new fair trade policy,” he explained. Jumeirah will promote new resorts in Frankfurt and the Maldives. Ed Purnell, director of marketing Europe, said: “The beauty of the event is that hote- liers and staff can join us remotely on the stand.” Crystal Cruises’ UK sales and marketing


director, Andy Harmer, said: “We are excited to be participating.” Elaine Keyzor and Natalie Dorrington will be talking about 2011’s Grow Your Business with Crystal Cruises initiative.


Perks and prizes All visitors have a chance to win a weekend for two in New York with British Airways and Jumeirah Essex House. Agents can win a Red Letter


Webinars and online workshops await visitors in virtual halls — with a ‘virtual’ April Hutchinson inviting you in


Spa Day for two from Crystal Cruises; a case of fine wine from Cox & Kings; fam trip places from Nassau Paradise Island; and a Molton Brown kit from ITC Classics. Register for free by September 6 at ttgvirtual.com/luxury


03.09.2010 09


TFREEO ATTEND


WIN


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