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G2E PREVIEW


Aristocrat’s connected perspective


The World’s Greatest Gaming Experience Every Day awaits on booth 1141 M


aking connections with customers is at the heart of any brand. Whether the interaction between casino and player is at the game, online, or mobile, Aristocrat is leading the


gaming industry with the diversity, performance and innovation it takes to bring casino brands and patrons together in engaging and meaningful ways.


Now at G2E 2016, Aristocrat will show global


casino customers the key to winning as an operator and to winning in the future is a connected global gaming perspective that strengthens operator- patron interaction.


Operators know, no two players are alike which is


why Aristocrat offers its customers the most diverse product portfolio in gaming, one that has been created to appeal to every type of casino player. Entertainment- seekers, jackpot-hunters, core gamers, and players who love top entertainment brands will find exactly what they are looking for in Aristocrat games.


Of course, games are


nothing without performance, and Aristocrat’s substantial R&D process helps create games that arrive on the scene as the future of the floor, standing on a solid footing of experience to create winning games in Class II and Class III.


Its diverse portfolio of performing games is brought to life by unsurpassed innovation, and Aristocrat is creating the trends and changing the face of the floor. This innovation is on sharp display in a collection of new cabinets, including a new stepper product that is a fruit of the Class III and Class II


44 SEPTEMBER 2016


VGT will show the new Ovation platform that brings player-favorite Aristocrat content to the Class II space. VGT will also show high denomination versions of its popular Mr. Moneybags, Hot Red Ruby, Lucky Ducky and Polar High Roller games, along with new Red Spin Lock Zone and Newton the Nudger products.


Today’s reality for operators is the competitor is not just the casino down the street, it’s all forms of entertainment, and with that increased entertainment competition, having more tools to differentiate the entire enterprise is critical. Aristocrat’s Oasis 360 Brand Connectivity Suite helps operators increase customer interaction with a range of integrated solutions that arm the enterprise with tools, empowering them to use marketing budgets most effectively – giving them layers of marketing programs so they have options as varied as their patrons.


Aristocrat’s line of Sale games includes the blending of two incredible categories, Wonder 4 Wonder Wheel; the new multi-play product Quick Fire Flaming Jackpots; and the new Spin It Grand, a four-level progressive family.


technology integration of Aristocrat and VGT. Operators whose players love top entertainment


brands will thrill to the lineup of new licensed titles Aristocrat will showcase including Tim McGraw, Sharknado and My Cousin Vinny. Additionally, the new Dragon Link linked game builds on the global success of Lightning Link and takes the excitement to the next level.


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