Puma Golf announce new Faas Lite Mesh 2.0 news
P
uma Golf has announced the release of the Faas Lite Mesh 2.0, a spikeless golf shoe for men.
Taking features from the original Faas Lite
Mesh shoe, the 2.0 adds additional heel support, bonded construction and a new TPU support for improved stability. Weighing only 6.8 ounces, the Faas Lite 2.0 endeavours to provide performance combined with coolCELL breathability to keep your feet cool in any setting. “The Faas Lite 2.0 combines technology with
comfort and style, creating a shoe that you will want to wear whether you’re walking 36, grabbing dinner with your friends aſter a round, or even heading to the gym,” said Grant Knudson, head of footwear for Puma Golf. “The 2.0 version includes new, strategically placed
support pieces that provides increased stability and added support during your swing.”
www.cobragolf.com/pumagolf Sundog become True Blues S
undog Eyewear has introduced a new range of TrueBlue glasses for golfers that not only blocks Ultraviolet rays,
but also fi ters harmful blue light. Blue light – also known as ‘near UV’ – is the
high-energy visible light that creates veiled glare in the eye and leads to visual fatigue, sometimes artificial y produced by exposure to video and mobile display screens. The latest TrueBlue lenses also provide golfers with 100% UVA/UVB fi tration up to 400m to help avoid any long-term damage to their eyes. “Blue light filtration is an exclusive Sundog
technology that reduces glare significa tly to give golfers a game-changing visual experience,” said brand manager for Europe, Matthew Hazelden. “TrueBlue provides the ideal level of contrast, defin tion and colour balance for improved performance and long-lasting protection.” Sundog’s TrueBlue is said to be the only non-
prescription sunglass lens in the world to incorporate both melanin and ocular lens pigment (OLP) to enhance defin tion, reduce glare and refi e protection from natural sunlight. Melanin is nature’s primary pigment for photo- protection from sunlight damage, while OLP is found in the lens of the eye to protect it from UV. Both limit the amount of blue light that can reach the retina in the eye. There are nine different glasses in the
TrueBlue range and each of the TrueBlue sunglasses carries a RRP of £69.99.
www.sundogeyewear.co.uk.
‘Customer First’ strategy helps Abacus Sportswear post 10% sales increase for the first half of 2014
A
bacus Sportswear has reported a 10% rise in Europe sales
for the first half of 2014, a performance driven by a ‘customer fi st’ retail strategy. The increase comes
aſter the Swedish technical clothing brand made a series of important strategic decisions, highlighted by the expansion of its sales force in Europe – including the creation of a new key account manager role in the UK and the appointment of a new distributor, Golfers World, in The Netherlands. Owner and managing director, Sven-Olof
6 SGBGOLF
Karlsson (pictured), commented: “Our goal has been to inspire our retailer network, and to do so we are developing strong partnerships and offering as much support as possible. We have also invested in working with only the best distributors in new and growing markets, so retailers are able to see clear and measurable benefits from their relationship with Abacus.” Abacus Sportswear has also announced the expansion of its brand ambassador programme with the signing of Legends Tour player and winning 2013 Solheim Cup captain, Liselotte Neumann and Challenge Tour player, Steven Jeppesen. They join current European Senior Tour player, Steen Tinning, and European Tour professional, Richard S Johnson.
www.abacussportswear.com
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