JUNE 2014
THE EUROPEAN TRADE MAGAZINE
THE BIG IS IT’S SMALL
DIFFERENCE
Issue No. 131 On the cover:GoKart's Automatic cart. It's big on power, huge on convenience
THE GOKART AUTOMATIC It’s big on power, huge on convenience and absolutely massive on value for money. It’s also really really tiny when folded up.
FIND OUT ABOUT SELLING THE GOKART TODAY Call O800 254 0121 or visit
www.gokart.co.uk/trade
TROLLEYS SHOWCASE SCOTTY CAMERON Contents FOREMOST & GOLF BREAKS FIRST WORDS
It’s a pleasure to be able to an- nounce a new exclusive for SGB Golf. Starting from this month we bring an exclusive from the PGAs of Europe. This new partnership is in
trend with this publication’s endeavours to become more focused towards retailers and crucially, the PGA Professional. Expect new media partners to be announced in the coming months too! In theme with becoming far more retailer
focused, Paul Trow reports on the new partnership between Golf Breaks and Foremost. With only 2% of UK golfers currently going on a golf break with a Pro, the potential is there to grow this area of your business for sure. Congratulations must go to Rory Mcllroy,
who aſter a tough couple of weeks, secured an impressive victory at the BMW Championships at Wentworth. I just hope the media leave the lad to get on and play some golf now and leave his personal life alone. I’ll be at Hoylake next month for the Open
so I look forward to seeing many of you there!
Enjoy
Alex Fordham, managing editor Twitter: @SGBAlexFordham
Media Partners REGULARS
6 News Puma announce new Faas Lite Mesh 2.0- Sundog eyewear- Abacus Sportswear
8 Front of Shop Improvement and Promotion Retailing
18Paul Sherratt The Challenges of European Price Structures
34 Update Buying Groups
38 Competition PowerBug
42 Mulligan Golf’s Man in the Rough
FEATURES
4 PGAE Exclusive R & A and the PGAs of Europe partnership
10 Field Report Scotty Cameron
20 Field Report Paul Trow on Golf Breaks
26 Showcase Trolleys
32 Launch Pad Oakley
40 Reviews Stewart Golf
SGBGOLF is published by Datateam Business Media Ltd
Datateam Business Media, London Road, Maidstone, Kent ME16 8LY T:01622 757646 Editor: Alex Fordham |
afordham@datateam.co.uk T: 01622 699159 Publisher:Paul Ryder |
pryder@datateam.co.uk T: 01622 699105 Advertising: Paul Ryder |
pryder@datateam.co.uk T: 01622 699105 Advertising: Richard Punyer |
rpunyer@datateam.co.uk T: 01622 699135 Contributors: Carly Frost, Duncan Lennard, Paul Trow Design: Steve Williams | swilliams@designand
mediasolutions.co.uk Production:Design and Media Solutions Circulation: Capsule Publishing Services
datateam@capsule-group.com
The views expressed within this magazine do not necessarily represent those of the editor or publisher, and while every care has been taken in producing this issue, no responsibility is accepted for such views or any inaccuracies contained herein. Datateam Business Media Ltd 2014. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd.
GO KART ELECTRIC GOLF
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