news
Continuing GRIPPP on golf trade? F
ollowing the introduction of the Trust Control and Trust Feel earlier this year, Hirzl is set to
offer its full range of all-weather gloves with the introduction of the Hirzl Hybrid. The company will also launch a Tour standard Cabretta glove featuring the company’s Soff technology. Using extensively tanned kangaroo
leather patches in all areas where the glove contacts the golf club, Hirzl can provide performance at a lower price than average. With white digital synthetic leather and airtech mesh making up the construction of the
glove, the Hirzl Hybrid offers traction, enabling golfers to swing with a light grip. In addition to dry weather performance, when the Hirzl Hybrid gets wet, its ability to deliver controlled traction to the golf club only increases. The Hirzl Hybrid offers other
features in addition to performance in the wet and dry. Washable in cold water and benefitting from the durability of Kangaroo leather in all club contact areas, the Hirzl Hybrid is said to offer longevity.
www.hirzl.com
FootJoy extends partnership with the European Tour
F
ootJoy is extending its partnership with
The European Tour as its Officia Footwear Supplier until 2018. Following the success of the initial agreement, the new contract will encompass a variety of brand-sharing and marketing elements. Speaking on behalf of FootJoy, the company’s sales and marketing
Director, Richard Fryer, commented: “We are immensely proud of the relationship we have developed with The European Tour over the past
seven years, so naturally we are delighted to extend this association. We are certainly looking forward to working closely alongside their team over the next five years, as both organisations continue to lead from the forefront of the industry.” This latest agreement with the European Tour follows an earlier deal
with Ryder Cup Europe, which will see FootJoy become an Official Licensee of the biennial tournament when Europe attempts to defend its title against the United States at The Gleneagles Hotel from September 26- 28, 2014. Tim Shaw, sales director for The European Tour, said: “Our relationship
with FootJoy as an official supplier has been overwhelmingly positive. I think the fact that both parties have agreed to extend the partnership says everything about the level of satisfaction with our agreement which we hope will continue long into the future.”
www.FootJoy.com PGA educational programme announced for The Golf Show 2014 T
he Golf Show 2014 has announced the line up of expert golf industry speakers for this year’s two-day educational
programme. Shaped with the help of PGA members,
surveyed in March and April 2014, the seminars are free to attend for PGA Professionals and take place on the Tuesday and Wednesday of the three-day event staged at Harrogate International Centre (HIC), Yorkshire, on October 7-9, 2014. Featuring industry experts on a variety of
topics ranging from Instruction to Marketing, and Staff Management to Biomechanics, the timetable is devised to help PGA Professionals enhance all aspects of their businesses.
In addition to familiar speakers such as Dr
Rob Neal and Fredrik Tuxen, who have spoken previously at The Golf Show, the 2014 line up also features a number of new faces, including some of the PGA’s business
relationship officers on the subject of ‘How To Build Relationships’ and ‘Access Free Business Support’. David Colclough, PGA head of member
education, said: “Making numerous small improvements to operations can significantly enhance business. “The wide variety of topics covered in the
extensive education programme at The Golf Show can give our members the new knowledge and information they need to continue making successes of their own businesses, as well as adding value to the facilities where they work.”
www.golft
adeshow.co.uk/seminars- timetable
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