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More Foremost members join the group’s Elite Marketing Programme


F


oremost Golf has seen membership of its Elite Marketing Programme (EMP) increase by over 100 during the space of the last 12 months.


TGI Golf Partnership marks 30 years by moving through the 500 barrier


500 retail outlets barrier. This marks a


I


The influx takes the total EMP membership to over 290 and with a further 220 Central Marketing Programme (CMP) members it means that over 500 Foremost members are now taking advantage of the group’s digital marketing programmes. For a monthly fee of £100, Foremost’s growing band of EMP members


receive support designed to drive their whole business from help to improving their retail turnover and margins to increasing their teaching income and enhancing the relationship they have with both customers and officials. The Elite Marketing Programme gives members access to a wide


range of EMP supplier promotions designed to drive sales of current product lines and clear obsolete product. Each EMP member is allocated a campaign manager who will help


him to put together customised digital weekly email newsletters designed to advertise product launches, special promotions and all the services that a member provides. The EMP also provides each member with six free mails a year to promote Special Events, Demo Days, Fashion Shows and Shop Specials as well as a personalised website put together by Foremost’s experienced support team featuring a wide range of content provided by the team at Golf Monthly magazine. “The EMP is widely regarded as the best and most powerful


marketing tool in golf retail and we firmly believe it provides a wide range of real benefits for its growing membership,” said Foremost company director, Andy Martin. “We have recently spent a good deal of time talking to new EMP members and the vast majority of them have told us they wish they had taken out membership sooner. “Several have also told us they believe professionals who aren’t


involved run the risk of being left behind and that is clearly not an ideal situation to be in during these difficult economic times.” Stuart Mason, the head professional at Welwyn Garden City Golf Club


in Hertfordshire, is one on the recent converts to the Elite Marketing Programme and he has been delighted with the results to date.


34 SGBGOLF


record high for the group in terms of Partners and retail outlets now part of the TGI Golf network spanning across the UK and Ireland, where the group is now the largest of its kind.


This year has seen PGA Professionals at clubs such as Carnoustie Golf Links, Delamere Forest and Killarney sign up to take advantage of best buying terms, marketing material and free expert assistance from TGI Golf’s experienced support team. Eddie Reid, managing director,


said: “This year has been a landmark year for the group on two fronts with the 30th anniversary and so many PGA pros seeing the benefits of joining the group. It is a testament to the high regard, in which TGI Golf and our Partners are held that so many forward thinking PGA Professionals and prestigious clubs want to be a part of our family.” TGI Golf’s merger with Ireland’s


n the year the TGI Golf celebrates its 30th anniversary it has also broken through the


EurPro substantially increased its representation on the Emerald Isle, adding buying power to the country’s PGA Professionals and making it Ireland’s largest golf retail group. David Ryan,


PGA Professional at Cahir Park Golf Club, Co. Tipperary, joined TGI Golf in January as part of the merger. He said: “Joining TGI Golf was a great decision for my business and already I’m seeing the benefits of being part of the group.


“Little things like the excellent,


and free, point of sale material available to us make the shop look neat and professional, especially with the personalisation and branding we can add. Also having a dedicated Irish Retail Consultant come in and give us assistance with merchandising and advice on how we can enhance areas is invaluable to my business.” Eddie Reid added: “The TGI Golf


Partnership goes from strength to strength and while the benefits we offer to PGA Professionals have changed considerably over 30 years, one thing that will always remain the same is that the group is still wholly owned by, and dedicated to, PGA Professionals.

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