NEWS
Skechers add Kuchar to ranks S
kechers Performance Division has announced that seven- time PGA Tour winner Matt Kuchar will be the fi st brand
ambassador and face of the Skechers GOgolf line. The multi-year partnership will feature
Kuchar in a global Skechers GOgolf advertising campaign that covers TV, print, digital and outdoor media. Skechers Performance Division will also collaborate with Matt Kuchar on a namesake signature shoe line. “We are excited to announce the addition of
Matt Kuchar to the Skechers Performance Division as we expand the Skechers GOgolf line,” said Robert Greenberg, Skechers chief executive officer. “Aligning with Matt is key to our overall growth strategy for the Performance Division and we know he will play an integral role in building brand awareness with both consumers as well as the golf community.” Kuchar’s accomplishments are noteworthy.
Currently ranked fifth in e world, he has claimed seven titles on the PGA Tour. His 2013
More success for the new offering from Superstroke
The latest size in the SuperStroke line-up, the Mid Slim 2.0, originated from Tour players requesting a grip size between the standard-sized Ultra Slim 1.0 and the Slim 3.0. “Demand for the Mid Slim 2.0 grip is
S
increasing at each Tour event and the global presence is having a positive effect on our sales,” said Tony Fletcher, head of sales for SuperStroke in Europe. “The big attraction is that any golfer, regardless of ability or stature, can benefit from a SuperStroke grip. “Every grip in the SuperStroke range
features parallel technology that evens pressure in both hands and eliminates tension in the wrist to help produce a smooth, pendulum-like putting stroke,” added Fletcher. “The beauty of the Mid Slim 2.0 is that it suits a lot of golfers who are looking for that size between the existing Ultra Slim 1.0 and Slim 3.0 grip diameters.”
www.brandfusionltd.co.uk. 36 SGBGOLF
uperStroke has helped deliver more success after responding to demand for a new mid-sized grip.
season was his best yet, as he earned two PGA Tour titles and helped the U.S. squad win the Presidents Cup. “Whether competing or practicing, I’m on my
feet for hours, so the comfort and performance of my shoes is a critical factor in my success,” Kuchar said. “In trying out the GOgolf line, I was really pleased both with the shoe and with the Skechers Performance Division team. Their attention to detail and expertise in performance footwear is impressive.” “Matt brings a great deal of knowledge to our
product development,” added Rick Higgins, vice president of merchandising and marketing, Skechers Performance Division. “He offers all the qualities we look for in a brand ambassador so we’re thrilled to partner with him on our Skechers GOgolf line. We work closely with our elite athletes to build innovative footwear and Matt’s insight will help infuse our existing technologies into our golf offering.”
www.skechersgogolf.co.uk
Callaway introduces new Mack Daddy 2 Tour Grind Wedges
C
allaway Golf has announced the launch of Mack Daddy 2 Tour
Grind Wedges, featuring a new shallow C-Grind sole, Tour- validated head shape and aggressive groove pattern. Craſted by Roger Cleveland
and inspired by Callaway’s team of StaffProfessionals – including Major winner Phil Mickelson who used Mack Daddy 2 Wedges to win last year’s Open Championship– the new Tour Grind Wedges are said to offer increased shot precision, greater spin and pinpoint control. Featuring a sole design that gives
additional relief in the heel and toe of the club, allowing players to hit ‘open face’ shots without having the bounce come into play, the new Tour Grind wedges also welcome back a head shape, featuring a slightly
straighter leading edge, last seen in Callaway’s X Forged Wedges. Roger Cleveland, Callaway Golf’s chief
club designer, said: “Blending one of the most popular head shapes Callaway has ever created with Mack Daddy’s aggressive groove pattern (39% larger, generating 25% more spin out of the rough) and adding increased face roughness, has added a new element to the Mack Daddy 2 line.” Mack Daddy 2 Tour Grind Wedges are
manufactured in two finis es, soft hrome and slate, and in loſt options 52°, 54°, 56°, 58° and 60°.
www.callawaygolf.com
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