This page contains a Flash digital edition of a book.
NEWS SPRING 2014


TOP GEAR


Initial sales of the brand’s most advanced trolley – the M3 PRO – were more than double the original forecast and gave retailers a timely boost at the start of the season.


One of the first PGA Professionals to stock the new flagship model was Albert MacKenzie, Head Professional at Saunton Golf Club in Devon.


“The added functionality of the M3 PRO is as impressively extensive as the M1 PRO is impressively neat,” said Albert. “We will certainly benefit from stocking the M3 PRO, because there are golfers out there who really want those extra features on their compact-folding trolley.”


The M3 PRO boasts the same compact-folding technology as the M1 PRO, but it also incorporates all of the brand’s high-tech performance features, including a five-minute ‘lost ball’ timer, ‘round’ timer, clock and battery meter, plus full-colour digital screen with multiple distance readings.


The new compact-folding M3 PRO SPRING OFFENSIVE LEANING TO LITHIUM


Trolleys powered by lithium batteries now account for more than one in four models purchased from Motocaddy and the number continues to grow.


Jeremy Dale presents the M3 PRO


Following the success of the animated M1 PRO video last season, a series of punchy product videos have been produced to explain the features of five leading models in the range, plus the benefits offered by the brand’s lithium batteries.


“The videos are an important step forward in telling consumers about our products and retail partners should use them as much as possible to maximise sell-through - either on their websites or in-store with iPads or DVD’s,” said Sales Director Neil Parker.


Filmed at DeVere Heythrop Park and available from May, the 2-3 minute videos feature the S1, S1 PRO, S3 PRO, M1 PRO and M3 PRO models along with a ‘Time To Go Lithium’ version presented by trick-shot specialist Jeremy Dale.


“Having put the trolleys through their paces during the filming, I can see how each one meets the different needs of golfers and just how good the new models are,” said Jeremy.


INSIDE THIS ISSUE


In addition, LitePower – the No.1 lithium replacement unit on the market with a connection system to fit almost every electric trolley – recorded eight- fold growth figures last year under the marketing wing of Motocaddy.


TIME TO GO LITHIUM


“Greater numbers of golfers are getting the message that lithium batteries are more reliable and longer lasting than lead-acid and will save them money in the long term,” said Managing Director Tony Webb. “Although it’s been relatively slow progress towards lithium in the UK, we believe this is more about a lack of awareness than any resistance to change.”


HERE ARE SIX SIMPLE REASONS WHY


5 times longer lifetime Lower cost per round Super lightweight


An increasing number of golfers are opting for a Lithium battery to power their electric trolley because, thanks to the integrated Battery Management System and high quality components used, it provides a more reliable and cost-effective alternative to traditional Lead-acid.


Available in both 18 and 36 hole capacities, the lightweight and compact Motocaddy Lithium battery can remain on the trolley when folded and is rechargeable from empty in less than five hours.


www.motocaddy.com


Quicker charging More compact 5-year warranty*


So, to communicate the key lithium benefits, a ‘Time to Go Lithium’ promotional campaign has been launched. This includes new POS material and sales tools for retailers, plus a series of ads in consumer titles conveying the six simple reasons why Lithium is the best option to power electric trolleys.


SELLING OUT AT THE BELFRY • TRIPLE TEST WINS • GROWING THE GAME QUIKFOLD & EASILOCK RELEASES • NEW PRODUCT CATALOGUE AVAILABLE

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48