| NEWS | EDUCATIONAL TECHNOLOGY
EDUCATIONAL TECHNOLOGY | IDENTIFY | PROMOTION | 73
Pre-applicant
Frictionless capture with social login
Student
Secure access to university systems via social login
Scan the QR Code to see a video
Alumni Link multiple social identities for enhanced engagement
IDENTify: the Social
Identity Lifecycle From pre-applicant to alumni
UCAS improves clearing process
UCAS, has improved the clearing process for prospective HE students
T
he Universities and Colleges Admissions Service (UCAS) process
the university and college applications of around 650,000 students each year. Nearly all British higher education institutions are members of UCAS, and anyone wishing to study for an undergraduate degree in the UK must submit an application via UCAS's website. The service is active all year round, but for one week in mid-August it must cope with a huge spike in demand, crunching 15 million transactions. More than 450,000 students found university places in 2013 – up 6% on 2012. “We don’t need a large
amount of regular testing throughout the year, but we do need an exceptional amount over one very intense period when the load is estimated to be around 4,000 times greater than average days,” says James Munson, Director of IT, UCAS, adding: “HP Performance Center software ensured fl awless
performance, and the massive spike at around 5pm on exam results day was dealt with in just 30 minutes. To cope with the demands
of modern admissions, UCAS tested the system against anticipated loads with HP Performance Center on SaaS. For a three-month period, UCAS took 16,000 Virtual Users, scaling down to 1,000 for the remainder of the year to contain costs. Delivered via the cloud, HP Performance Center on SaaS provides a fl exible, scalable testing environment, enabling UCAS to react quickly to emerging scenarios and accommodate variable demand. “To cope with the increasing
number of applications for higher education places, UCAS needs a scalable performance testing solution that not only meets the demands for major spikes, but maintains cost effi ciency throughout the year,” says Alastair Corbet , VP & GM HP Software UK&I at HP. “With HP Performance
Center on SaaS, UCAS can accurately simulate and rigorously test anticipated loads, providing bet er intelligence to plan for next year’s volumes.”
By Tom Eggleston, Operations Director, ProofID
eff ective lifelong relationships with students? Most universities are, but many fi nd that their existing IT systems do not help in achieving these aims. For example, Gartner estimates that 62% of people will now abandon an online login or registration process if they are required to fi ll in a form – this equates to many missed opportunities to capture pre- applicants. Similarly ‘email for life’ initiatives have been found to be ineff ective in maintaining relationships with alumni, due to poor take-up of the service. The key to solving these
A
challenges lies in social identity management – allowing the use of social logins (such as Facebook) to interact with the university at all stages of the user lifecycle. IDENTify is a social identity
management platform built to provide a way for universities to capitalise on the opportunities presented by social networking. A simple, turnkey solution,
IDENTify enables universities to manage the student lifecycle,
re you looking to engage with pre-applicants earlier and to build
from pre-applicant to alumni, via social identities, while delivering services to students in the way that they expect to consume resources online, signifi cantly enhancing the student experience. By allowing login via social identities, IDENTify removes friction from transactions and increases pre- applicant capture rates.
With IDENTify, universities can: ✥ Allow pre-applicants to register interest using their social identity (e.g. Facebook login) and provide seamless access to taster course modules. ✥ Allow students to securely access university applications, such as the VLE or library system using social identities, through an online social identity proofi ng process. ✥ Enable students to link social identities together (e.g. Facebook, Twit er and LinkedIn) to provide multiple social channels for enhanced communication with Alumni.
ProofID runs regular webinars demonstrating IDENTify. To register interest in at ending a webinar, please email info@proofi
d.co.uk
To download a white paper describing the benefi ts of IDENTify in Academia and to watch a video of IDENTify in action, please visit:
www.proofi
d.co.uk/ub-identify#!ub-identify-white-paper-form/c7ob
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