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www.universitybusiness.co.uk | T: @UB_UK
LEFT: Prysm videowall BELOW: Jamie
O'Connell (top) and
Tracy Brobyn
We’ve installed 20-metre wide video walls for school auditoriums, complex simulation/engineering laboratories and 25-metre wide curved video walls for educational innovation centres.” A major asset of this digital ‘canvas’ is that it can be dynamically manipulated in real time, and has been designed for compatibility with various content and playback units. The imposing dimensions of these
‘seam gap’ between individual displays, which detract from or obscure content. To remedy this, Prysm’s LPD system off ers a narrow seam of just 0.5mm, which, as Corey notes, is “less than a sub-pixel, and results in no data loss between tiles.” Although individual screens supplied
by the company such as the Cascade 117 and Cascade 190 off er diagonal display lengths of 117” and 190” respectively, Prysm’s installations can be scaled up to over 100 feet in width. These terminals can simply be used
to broadcast predefi ned content, but also off er a high degree of fl exibility. Touch, annotation and interaction with mobile devices are supported, providing a versatility which lends itself to a multitude of applications. “Video walls are multipurpose solutions that enable content sharing and team collaboration, which raises productivity and bot om line results,” proposes Corey. “They create a large digital canvas for video, immersive telepresence and user-generated content such as presentations and spreadsheets.
video technologies may leave an indelible impression, but universities are nonetheless being encouraged to manage all of their communicational touchpoints with students in a more holistic fashion. To implement this approach, educational software and services providers Hobsons have developed a new Student Lifecycle Management resource designed specifi cally for HEIs. Known as Radius, the system, a relational database, is scheduled for launch in September 2014. “Every university wants to ensure students feel they are receiving value, that they graduate, go on to complete the NSS favourably, become engaged alumni and an advocate,” argues Jamie O’Connell, the
fi rm’s Product Director. “Radius enables you to put the student at the heart of your institution, and deliver personalised information to them, from admission to graduation and beyond,” he adds. The system can also help diff erent
departments to communicate – thereby avoiding potential mishaps caused by administrators working in isolated silos. To increase opportunities for collaboration, Radius seamlessly integrates several important admin functions via the cloud, using a two- way Open API interface. These include existing record systems, recruitment, traditional application management and customer relationship management (CRM). Each of these capabilities is supported via separate modules, which can be fl exibly acquired as necessary, and nestles within the overall Radius framework. “Radius uniquely addresses the breadth of the student lifecycle,” says O’Connell. “It enables an institution to
manage prospects, collect and review applications and support current student success in one system.” Due to its involvement in various
phases of a student’s engagement with the HEI, Radius can monitor and consolidate a wealth of disparate data. The richness of the information lends itself to advanced predictive analytics, (also supported via a separate module), which are displayed via a customisable dashboard. Whilst administrators gain greater oversight of university activities, the system simultaneously simplifi es core functions – leading, Hobsons anticipate, to improved eff ectiveness. One of Radius’s several inbuilt features designed specifi cally to help administrators is a self-service form builder, which allows templates to be created for application management and information requests, which would allow HEIs to manage and host these services entirely online. To permit bespoke interaction with individuals, a live chat interface is also provided, and Facebook integration is also set to be supported. An additional benefi t of the data Radius
gathers is the potential it creates to automate marketing, through scheduled email and case creation, in an intelligent way. “Behavioural marketing capabilities in Radius allow you to target students who are responsive and interacting with you, capture and manage their unique data types, and then connect with those students based on their interests and values,” explains a prospectus for the product. In addition to managing communications with existing students, it can also help to manage dialogue with alumni, deliver branded emails, and create custom web pages and micro-sites to appeal to niche interests. A further critical business need –
retention – is also addressed by Radius. Straying students remain a major problem for the sector. Data managed by Radius can be used to identify ‘at risk’ students. In response, it can be harnessed to formulate strategies based on targeted communications and resource allocation, to increase satisfaction with their HEI. The data can also be shared with managers, to assess which university services are working well – and highlight others which could be improved. The Radius system, in encapsulating a number of key responsibilities, emphasises the importance of delivering high-calibre admin throughout universities – and the possibilities cut ing-edge improvements can create, in an increasingly competitive marketplace. UB
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