MARCH 2014
THE EUROPEAN TRADE MAGAZINE
Issue No. 128 On the cover: SkyCaddie introduce a series of new products into the market including the Linx and Touch
SHOWCASE: GRIPS & SHAFTS GOLF'S RETRO REVIVAL MD GOLF SPECIAL REPORT
Contents FIRST WORDS
For me the golf season really kicks off in a few weeks time with the battle for that historic Green Jacket. As a lover of all sport, sitting down and
watching the world’s best having to negotiate Amen Corner is up there with the year’s sporting highlights. Call me nostalgic but I think I’ll be having a few quid on ‘The Big Easy’ Ernie Els! With six top 10 finishes at the Masters including two second placed finishes, Big Ern loves the course and it really is a pleasure to see him back in the World’s Top 20 aſter falling to as low as 50th in the world over the last couple of years. If my Mystic Meg impression proves to be correct, get ready to stock up on a few of his endorsed products! Good news for the likes of ECCO and Adams! In this issue Carly Frost investigates the retro resurgence appearing on our golf courses (which fits in nicely with the above!) and I speak to The Golf Show Group’s Damian Benstead on their intention to open up their consumer shows to the trade market. Sceptical? So was I but check out page 22 to find out more. Let’s hope this deluge of wet weather is truly at an end!
Alex Fordham, managing editor Twitter: @SGBAlexFordham
REGULARS
8 News 12Front of Shop
38 Mulligan Golf’s Man in the Rough
FEATURES
4 Competition Puma Golf
6 Field Report: Carly Frost Follow the retro resurgence
10 The Mobile Consumer Paul Sherratt
16Field Report Duncan Lennard on Stewart Golf
20 Cover Story SkyCaddie
22 Trade Appeal The Golf Show Group set to expand their consumer shows to the trade market
30 Showcase Grips
34 Showcase Shaſts
SGBGOLF is published by Datateam Business Media Ltd
Datateam Business Media, London Road, Maidstone, Kent ME16 8LY T:01622 757646
Editor: Alex Fordham |
afordham@datateam.co.uk T: 01622 699159
Publisher:Paul Ryder |
pryder@datateam.co.uk T: 01622 699105
Advertising: Paul Ryder |
pryder@datateam.co.uk T: 01622 699105 Contributors: Carly Frost, Duncan Lennard, Paul Trow Design: Steve Williams | swilliams@designand
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Circulation: Capsule Publishing Services
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The views expressed within this magazine do not necessarily represent those of the editor or publisher, and while every care has been taken in producing this issue, no responsibility is accepted for such views or any inaccuracies contained herein. Datateam Business Media Ltd 2014. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd.
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