SPECIALreport
Have you any other big success stories to report in that area? As I mentioned to SGB in August last year we had just tied up a deal with Golf Box from Perth in Western Australia. Aſter visiting Tokyo we went on to Perth and met with the guys there to review their sales post the arrival of their first shipments in November. It really was great to see Aston Martin and MD in such prominent positions in their stores. Golf Box are the largest on-line retailer in Australia and although they only have 7 stores all in WA they are actually #2 in Australia in overall volume. We were pleased to hear about their sales to date and this was backed up by strong orders for the rest of 2014.
The other big success story is entry into The Golf Warehouse who are based in Auckland, they have 8 large stores in New
Zealand and control 50% of the NZ market.
Historically we have done ok business in NZ however this was always through a
distributor, now that we are going direct to TGW, as a retailer, we can offer great pricing and margins, which should hopefully yield much bigger volumes. The guys bought into the brand on the day and the first orders are going out in the middle of this month!
In terms of the rest of the Pacific Rim we have a lot of countries now
covered but of course there are still a few key targets we are chasing down. Hopefully with a number of them being seen at the JPGA show we can continue to improve our distribution in the region over the coming 12 months.
How about markets closer to home?
Around 3 years ago we made the decision to focus on key retailers in Europe and mainly forget about distributors when it comes to MD Golf products. Regrettably with the constant clearance from the big brands it didn’t make sense to go thru a re-seller as this increased the price so it was almost the same level as they were at. We now have got 4-5 really strong retail chains on board and they are going great guns with the brand in their respective countries. Luckily for us they recognise that we can drive them great margin and while the brand needs pushed it provides the rewards.
I suppose our key European success for the 2014 pre-season sell in was entry into the Golfer’s Paradise chain in Switzerland. Golfer’s Paradise have 37 shops across Switzerland and have around 75% of the market
place, we have been chasing them for 12 years but eventually this season we have broken them down and got both MD and Aston Martin in store Unfortunately I can’t take credit for that, that’s down to my partner David Millsopp!
SGBGOLF 19
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