news
Skechers UK partners with Yumax to unveil Skechers ‘Go Golf’
platform, Skechers are unveiling a new range of golf footwear. Skechers UK and Ireland has appointed Yumax Ltd to manage the sales and marketing of Skechers Go Golf into the UK and Ireland market.
F
ollowing the success with its Skechers GOrun Performance running
Skechers Go Golf Bionic (RRP
£109) offers the combination of advanced technologies and styling. Go Bionic Engineering utilises a nature-inspired organic design, allowing your feet to move more naturally and a 4mm Heel Drop design keeps your feet in a near neutral position to provide a solid foundation. Skechers Go Golf (RRP £99)
Commenting
on the new agreement, Peter Youell UK & Ireland managing director said: “I am delighted to be working with Roger Wolfe and his team at Yumax Ltd. I believe his experience and connections in the Golf Market make them a perfect partner to work with as we bring Skechers Go Golf footwear to the UK & Ireland.” Featuring the innovations found
in Skechers GOrun platform, Skechers Go Golf brings a new style to the game in the shape of three new designs – Skechers Go Golf Bionic, Skechers Go Golf and Skechers Go Golf Drive.
14 SGBGOLF
blends a classical look with modern innovations and materials. Unique to Skechers is the zero drop design and Go Impulse Sensors, which improves stability by enabling your foot to stay lower to the ground for a solid foundation at address and gives increased traction control and responsive feedback to the wearer. Finishing
the range is the Skechers
Go Golf Drive (RRP £89) designed for summer golf. This sneaker style shoe is set to be a popular choice for golfers who demand performance blended with a fashionable street look.
Masters set to hit fever pitch with the Bio Cell Limited Edition
W
ith the 2014 golf season in full swing and the first Major right around the
corner, Cobra is helping golfers make a splash on the course with the release of a Limited Edition Green BiO Cell Driver. Cobra Golf’s BiO Cell Driver,
designed to help golfers go long, is equipped with MyFly, SmartPad and BiO CELL E9 Face Technologies to help manage trajectory and provide enhanced distance. Beginning on March 15, only
2,014 units of the Limited Edition Driver will be available at selected golf retailers around the world. Each driver is laser-marked sequentially 0001 of 2014 on the sole for authenticity. “There is so
much buzz in the golf community surrounding the first Major of the year, and the Limited Edition Driver helps bring some of that excitement to the Cobra brand,” said Tom Olsavsky, vice president of research and design. “This driver showcases our game-changing technologies, including MyFly8, SmartPad and E9 Face, that deliver increased distance, while the limited edition green allows us to celebrate one of golf’s premier events.”
www.yumax.co.uk www.cobragolf.com
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