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COVER STORYSPECIAL FEATURE


SkyCaddie new Linx, T


New to the UK in March 2014 are the latest SkyC


Not all maps are equal SkyCaddie not only pioneered the


golf rangefinder market a decade ago, but it also pioneered a unique method of mapping, or ‘ground- verifying’ a golf course. To this day, SkyCaddie remains


the only brand which creates all of its original course maps on foot, using professional surveying equipment – with permission from the clubs themselves – to ensure that SkyCaddie customers enjoy the most accurate possible yardages. The brand’s motto is ‘Accuracy


You Can Trust’ and while only SkyCaddie makes this extra effort at a cost of millions of dollars each year, it is considered absolutely necessary to eliminate known errors contained in other map libraries. Also, only SkyCaddie Mappers return to thousands of golf courses every year to update course maps and check for changes. While this extra effort on the consumer’s behalf is very costly, the cost is spread among the large membership so the confidence and trust of having accurate and reliable distance information is only about the cost of a dozen golf balls per year per member. The company says that this process, known as error- correcting, means that only SkyCaddie golfers can truly trust their yardages, compared with golfers using a different brand of GPS device. This avoidance of any aerial


The brand’s motto is ‘Accuracy You Can Trust’


20 SGBGOLF


photographs, which are widely out of date and inaccurate, sets the brand apart from its rivals, and in March 2014 Linx and Touch – the two key new range-topping SkyCaddies, each boasting a class- beating feature set which makes full use of the brand’s proprietary course maps – reach the UK, joining last year’s popular Watch (£149.95) and newly-priced Aire (£99.95).


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